Posted in Marketing & Communication on Jan 27th, 2011
Most of us see it every day: The Google Doodle. The logo has become one of the most recognised business logos. And you have probably also noticed that the doodle occasionally changes. Google uses their identifiable logo to honour special occasions around the world to the amusement for all those who uses the search engine [...]
Posted in Marketing & Communication, Social Media on Jan 5th, 2011
Now, when we talk about marketing & PR, we are not only talking about the traditional way to do it. Taken into consideration how much social media have affected the way we do business, the same is of course valid within these disciplines as well.
Posted in Marketing & Communication on Dec 16th, 2010
Written by J-P De Clerck, who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Mobile marketing is becoming increasingly important. The cross-channel customer is also a multi-device consumer and smart phones play an increasing role in communication, [...]
Posted in Social Media on Nov 24th, 2010
Blog post written by Georgina Coates who is Senior Digital Strategist at UK based, integrated communications agency Kindred. Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Working in both PR and digital comms I have been involved with a number of blogger relations campaigns throughout [...]
Posted in Marketing & Communication, Social Media on Nov 12th, 2010
Written by Tehneyat who currently resides in London, United Kingdom from where she is blogging for Mindjumpers. You can follow Tehneyat on Twitter @tehneyat. Being in London for the past almost 7 weeks now has been an absolute pleasure. Apart from being in the buzzing vibrant city, I have particularly enjoyed the social media scene [...]
Posted in Marketing & Communication, Twitter on Oct 12th, 2010
Being a company present on social networks – such as Twitter or Facebook – the given platform gets an even more important role in the business, when it is possible to analyse the company’s marketing effort. Therefore, it is of great value that programmers can use the Twitter API. Twitter API The way a programme [...]
Posted in Best Practise Cases, Marketing & Communication, Social Media on Oct 4th, 2010
When a company wants to brand itself in a competitive market, it is a crucial element to be different. If not, it is too easy to drown among other campaigns and not receive any attention to your brand. To get some insight and inspiration into how an effective campaign can be produced, we think that [...]
Posted in Facebook, Marketing & Communication on Sep 30th, 2010
In a recent video launched by Facebook marketing solutions, significant marketing directors from four large US brands tells about the value of using Facebook as a marketing platform: – Julie Bornstein, Senior Vice President, Sephora Direct – Debra Sandler, Chief Consumer Officer, Mars Chocolate North America – Megan O’Conner, Director of Digital and Social Marketing, [...]
Posted in Marketing & Communication, Social Media on Sep 29th, 2010
Blog post written by Donna Carlsson, who is a former student at AcadeMedia Masters and now works as the responsible education manager for Creative Marketing. She has previously worked at Media at Inter IKEA Systems in Sweden. Her main focus is personal branding in social media. Due to the financial crises back in 2008, many [...]
Posted in Marketing & Communication, Social Media, Social Network on Sep 28th, 2010
Facebook Co-Founder Chris Hughes announced at the Mashable & 92Y Social Good Summit that he is starting up a social network specifically for connecting people to non-profit organizations. Hearing Chris Hughes speak about the social networking site, definitely made me think two things: 1. He is trying to do some good and make a difference. [...]
