Posted in Facebook, Marketing & Communication, Social Media, Tips on Jan 31st, 2012
Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. [...]
Posted in Executive Series on Nov 17th, 2011
This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Growing up as an [...]
Posted in Executive Series on Nov 8th, 2011
This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. I’ve been on a [...]
Facebook is a great channel to gain exposure and to drive dialogue with your tribe of fans. However, starting a Facebook presence will not give you immediate response. One thing is to get people to go to your page, another thing is to get people to push the magic Like button so that you are [...]
Posted in Best Practise Cases, Marketing & Communication on Apr 14th, 2011
The new Magnum Pleasure Hunt is one of the most impressive digital campaigns that I’ve seen for a long time. More and more brands choose to create videos that take over sites already know, like for instance the Desperados Youtube takeover that we wrote about yesterday. The Magnum Pleasure Hunt is a new game to [...]
Posted in Marketing & Communication, Social Media on Mar 8th, 2011
According to the Wall Street Journal, Foursquare has partnered with American Express to offer discounts for shoppers who use Foursquare. For American Express cardholders, it is an expansion of their credit card service and a way to engage their customers. Vice Chairman for AmEx told Wall Street Journal that they want to go where the [...]
Posted in Marketing & Communication, Twitter on Feb 4th, 2011
The design brand Kenneth Cole made a bummer with a Twitter update which have made people furious. The designer used the unrest in Egypt as a marketing opportunity and used the hastag #Cairo in order to promote his spring collection. He tweeted: “Millions are in uproar in #Cairo. Rumor is they heard our new spring [...]
Posted in Marketing & Communication on Jan 27th, 2011
Most of us see it every day: The Google Doodle. The logo has become one of the most recognised business logos. And you have probably also noticed that the doodle occasionally changes. Google uses their identifiable logo to honour special occasions around the world to the amusement for all those who uses the search engine [...]
Posted in Marketing & Communication, Social Media on Jan 5th, 2011
Now, when we talk about marketing & PR, we are not only talking about the traditional way to do it. Taken into consideration how much social media have affected the way we do business, the same is of course valid within these disciplines as well.
Posted in Marketing & Communication on Dec 16th, 2010
Written by J-P De Clerck, who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Mobile marketing is becoming increasingly important. The cross-channel customer is also a multi-device consumer and smart phones play an increasing role in communication, [...]
