Being a business running an online community as either a blog or a Facebook page, we need to think about two very important things – the content we send out and the community that we’re sending it out to. We can perceive ourselves as online publishers, and being a publisher is a role that has [...]

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No doubt that there is a lot of articles and blog posts out there about how businesses either don’t use social media the right way (according to us – the so called experts, guru’s and ninja’s) or that they just haven’t seen the light and the importance yet. For the last three weeks, I have [...]

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