Posted in Marketing & Communication on Dec 16th, 2010
Written by J-P De Clerck, who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Mobile marketing is becoming increasingly important. The cross-channel customer is also a multi-device consumer and smart phones play an increasing role in communication, [...]
Posted in Marketing & Communication, Social Media on Dec 3rd, 2010
Written by J-P De Clerck, who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Why do people share content? It’s a simple question but when looking at it, you’ll quickly discover it is all but easy, depends [...]
Posted in Marketing & Communication, Social Media on Nov 15th, 2010
Written by J-P De Clerck, who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A survey by US-based Digital Brand Expressions shows that a lot of companies integrate social media into their strategy unprepared and without a [...]
Posted in Marketing & Communication on Nov 3rd, 2010
Written by J-P De Clerck, who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age”. It’s basically a relatively long look at [...]
Posted in Marketing & Communication on Oct 19th, 2010
Written by J-P De Clerck, who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Owned, earned and paid media are three terms you might come across a lot these days. In fact, if you read marketing blogs, [...]
Posted in Marketing & Communication, Social Media on Sep 24th, 2010
Written by J-P De Clerck, who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Many businesses don’t have a blog yet. Too bad since blogs are really social media hubs and more. But there is hope, since [...]
Posted in Marketing & Communication on Aug 27th, 2010
Written by J-P De Clerck, who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. I downloaded them and thought they [...]
Posted in Marketing & Communication on Aug 11th, 2010
This guest blog is written by J-P De Clerck, who is an experienced interactive marketing journalist and blogger. Like Mindjumpers, he is associated with Social Marketing Forum. Word of mouth, referral, viral and connected marketing have been around for a long time. But with the arrival of social media their strength has increased even more. [...]
Posted in Marketing & Communication on Jul 30th, 2010
This guest blog is written by J-P De Clerck, who is an experienced interactive marketing journalist and blogger. Like Mindjumpers, he is associated with Social Marketing Forum. We know that people talk to others about products, brands and services. Word-of-mouth has always existed, long before online media did. And so has word-of-mouth marketing. But with [...]
Posted in Marketing & Communication on Jul 12th, 2010
This guest blog is written by J-P De Clerck, who is an experienced interactive marketing journalist and blogger. Like Mindjumpers, he is associated with Social Marketing Forum. Word-of-mouth is one of the most important phenomena on which companies focus their social media marketing activities. They try to tell the right stories, combine the proper social [...]
