Posted in Facebook on Sep 13th, 2011
I see a lot of small or even large organizations that are present on Facebook, but are not making the best possible use of their presence. Many times, because they are not able to write updates that communicates well to the users. Here, I will go through some of the things to bear in mind [...]
Posted in Social Media on Mar 23rd, 2011
So. The Coca-Cola and Maroon 5 session is still live for about 5 hours more! The song has taken a great form – with help of the fans inspiring tweets. Fans from more than 115 countries have been contributing in all kinds of ways. On their site you can see the real-time struggle, happiness and [...]
Posted in Best Practise Cases, Social Media on Mar 22nd, 2011
Recently, the Seattle based coffee chain reached the milestone of 20 million fans on the Facebook page “Starbucks“. This means that the brand ranks as the fourth most liked one on the site. Facebook ranks first – and then YouTube and Coca-Cola. This makes Starbucks the second most popular commercial page after Coca-Cola. According to [...]
Posted in Best Practise Cases, Social Media on Mar 2nd, 2011
“American Idol”, which is one of the most popular television shows in the US, has made it possible for fans to vote for the best performers through Facebook. This happened for the first time ever yesterday, March 1 2011, after the first performance show.
Posted in Social Media on Dec 29th, 2010
It has been a great year for social media. Much has happened and many new features, services and platforms has seen it light or been developed during 2010 – and it has led to much writing here on our blog. We have been taken a look back at some of the successful campaigns and brands [...]
Posted in Marketing & Communication, Social Media on Oct 7th, 2010
We have done several blog posts about social media user involvement; an element that is very essential in new marketing and what the world of social media is all about. Social networks are not to be compared with traditional mass communication channels where one way messages are thrown in the customers’ faces. It’s even more [...]
Posted in Best Practise Cases, Facebook, Marketing & Communication, Social Media on Oct 1st, 2010
H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from the company to achieve a more engaging and growing community. Amuse your customers When entering H&M’s Facebook page, you’ll see a number of choices under a tab called “Your H&M”. [...]
Posted in Best Practise Cases, Social Media on Aug 13th, 2010
One reason why people like social media so much is the individual control it gives us. You decide what you want to read, see and listen to. Not like a TV with tons of commercial breaks and not like a newspaper with hundred of pages you don’t care about. It’s all about your needs and your reason [...]
Posted in Marketing & Communication, Social Media, Social Network on Jul 13th, 2010
The social media landscape may seem complex and intangible so I have been searching the web for some useful infographics to show what is going on with social media – let’s just say that I have been inspired by other great social media blogs. I quickly stumbled upon a lot of really impressive infographics, but [...]
Posted in Best Practise Cases, Facebook on Feb 2nd, 2010
It’s so simple and yet so brilliant, it’s on several levels a great inspirational case for other companies. Budweiser shows how to create involvement – they let their fans decide the next Super Bowl Ad. 1: Use your Facebook page to more than just spam messages. Design a special tab or two and the Facebook [...]
