Posted in Facebook, Marketing & Communication, Social Media, Tips on Jan 31st, 2012
Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. [...]
Posted in Social Media on Oct 18th, 2011
On Facebook, we are starting to see more and more businesses building a fan page in order to reach out to their target audience. But some might find it hard to turn customers into online fans, because they are in doubt about how to do this. Linking to your Facebook page in e-mail signature, newsletter, [...]
Posted in Social Media on May 12th, 2011
Since many people have been talking about how brands should be humanized in this era of social media, I have come to think a bit further on the subject. We want our brands to be more human because brands are made of human beings. And that also makes perfect sense! But how transparent should a [...]
Posted in Best Practise Cases, Marketing & Communication on May 5th, 2011
Nissan’s online campaign for the launch of Xterra SUV in early March this year in Middle East, caught my attention for being an interesting example of well-executed customer engagement and interaction. This ad completely reflects the ‘personality’ of the vehicle and is aimed at outdoor and gaming enthusiasts. When visiting the site www.createyourterrain.com, the user [...]
Posted in Facebook, Marketing & Communication, Social Media on Mar 21st, 2011
Maroon 5 and Coca Cola have come together to promote the band’s new song. The thing is – it hasn’t been made yet. For one 24 hour-long session, starting tomorrow March 22 at 5pm GMT, Maroon 5 and Coca Cola invite all fans to interact in the making of the new song. Among other, they [...]
Posted in Marketing & Communication, Social Media, Tips on Mar 11th, 2011
Some of you are probably thinking that your brand is lacking impact in social media? Maybe you feel that you invest a lot of time and effort in your Facebook page, but not much is happening? And what can be done to change it? Well, if you don’t think that you yet have gained the [...]
Posted in Social Media on Jan 14th, 2011
Written by Nabanita Roy, who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. She is trying to help people connect – and you can connect with her on Twitter @nabanita_roy. In my previous post, I have given an overview of the changing trends in social media. This post [...]
Posted in Social Media, Social Network on Dec 21st, 2010
Yesterday, Fousquare launched a new version of their service. This improvement makes it possible for users to share comments and photos, which therefore makes Foursquare’s users interact a lot more with each other.
Posted in Marketing & Communication, Social Media on Oct 7th, 2010
We have done several blog posts about social media user involvement; an element that is very essential in new marketing and what the world of social media is all about. Social networks are not to be compared with traditional mass communication channels where one way messages are thrown in the customers’ faces. It’s even more [...]
Posted in Best Practise Cases, Social Media on Sep 10th, 2010
Fashion weeks have past by all over the world. High heals have stepped on runways, the new collections have been featured on famous models and the exclusive group of high fashion characters have been catched on front-row. Is there any difference between the fashion week procedure now and some years ago? Is there really any [...]
