Facebook is getting close to its 10 year birthday and today many of us couldn’t imagine a world without the popular social media platform. But how addicted are we really? And what do we spend our time on on Facebook? We fell across some stats at exandedramblings.com from August 2013, with a bunch of recent […]
Tag Archive 'Infographic'
Engagement is key when you want to run a successful Facebook page. Updates with questions, eye-catching photos, and share worthy stories that go viral are all important elements to make your fans more devoted to your Facebook page and brand. Contests can increase engagement and improve your image but it’s important to have an understanding […]
There are many different strategies for brands to create organic reach. One proven way that generates brand endorsements is word-of-mouth recommendations. This can be a challenge for a brand that wants to connect with thousands of people at one time. Because people mostly trust people they know and are inspired by. To get in this […]
Super Bowl XLVII has finished. The lights of the New Orleans Superdome have been turned off and it is time to go through the many analyses of both game plans and advertising money spent. A loss for the 49’ers, but a great win for social media – with an emphasis on Twitter.
Traditionally, we think of SEO as something very technically rooted. But this has changed immensely during the last couple of years. Today, SEO is changing more and more towards a creative and marketing mindset, where content creators think about their audience first by prioritizing engaging content before optimisation for search engines. This trend will definitely continue in […]
Throughout 2012, an average of +190 million tweets have been sent out daily and the number of users have grown from 106 millions end of 2010 to +500 millions during 2012. Just imagine that! And like Facebook users, 50% of the Twitter users access the network via mobile. This means that your Twitter followers will […]
Amplifying your copy with high quality visuals creates great, engaging content. This is a truth most marketers have already realised. But how should you balance copy vs. visual and how should you define and create this high quality visual? Regardless of the platform or social network, short, concise copy paired with strong, authentic visuals that […]
Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy, in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the […]
Already on Facebook, Twitter and Pinterest? Then you have taken the first baby steps to understanding what your consumers expect. The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. Obviously. It’s to understand how your consumers expect to communicate with you, expect you to add […]
Curious about the current state of Facebook? 2012 has been the year of many great achievements and little downfall for the social network. Acquirements of around $838M in 2012 alone, hitting the magical 1 Billion mark of active users and the IPO that turned out to be less magical than expected, but which recently has […]