Posted in Facebook, Social Media, Social Network, Social Responsibility on Sep 22nd, 2010
As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. In particular when it triggers our feelings – love, aggression or maybe compassion. It’s easier than ever to share your feelings with your friends. This blog post is about how people can achieve social change [...]
Posted in Facebook, Social Media, Social Responsibility on Mar 24th, 2010
As you’ve probably already seen, Nestlé is currently the target of Greenpeace’s campaign Nestlé Killer – Ask Nestlé to give rainforests a break. Along with a video with great viral potential, Greenpeace explains on their website that: “Nestlé, maker of Kit Kat, uses palm oil from companies that are trashing Indonesian rainforests, threatening the livelihoods [...]
Posted in Best Practise Cases, Social Responsibility, TribeSourcing on Dec 22nd, 2009
At Mindjumpers we work with a strategic process we call Tribesourcing. Instead of looking at target groups we see people as more connected through tribes, with a larger diversity in demographics, geography, religion etc. Instead of adhering to mass-communicated marketing, we rather look at engaging, involving, motivating communication. In other words, we lead a tribe [...]
