Posted in Best Practise Cases, Social Media on Mar 16th, 2011
SXWS Interactive 2011 is about to close down for this year. And last night on the 15th of March, the winners of 15 different categories of the annual SXSW Web Awards Ceremony were announced. Personally, I was looking forward for a few different categories – and amongst these “Devoted to the promotional needs, functions and [...]
Posted in Best Practise Cases, TribeSourcing on Dec 18th, 2009
Obama does it, Apple does it, Google does it and Nike does it. It is all about involvement of your potential customers and letting them contribute to the development of your product or brand to create value. Take for instance Nike. On many of their web pages there is an in-built feedback button so that [...]
Posted in Marketing & Communication, TribeSourcing on Oct 14th, 2009
Written by Jonas Klit Nielsen Collaboration with your customers is the future! As many have described or mentioned before me: – listening and creating dialogue isn’t rocket science, but it might be difficult to figure out how. One thing is of course to listen in on conversations on different social media like blogs or Twitter, [...]
