Posted in Social Media, Social Network on Dec 21st, 2010
Yesterday, Fousquare launched a new version of their service. This improvement makes it possible for users to share comments and photos, which therefore makes Foursquare’s users interact a lot more with each other.
Posted in Social Media, Social Network on Dec 7th, 2010
Recently, the new platform About.me was launched after having kept us all waiting. Earlier, we wrote about this new platform on our blog, so now I think it’s time to take a closer look at About.me and Flavors.me, since both sites basically offer the same service. However, the latter one has been on the air [...]
Posted in Marketing & Communication, Tips on Aug 2nd, 2010
When talking about aligning social media with your marketing activities, what is important to bear in mind is that overall, throughout all the channels your business is using, the face and values being reflected to your customers should be the same. This blog post does not address the conversation or strategy for approach, but suggests [...]
Posted in Best Practise Cases on Jan 27th, 2010
Lego has launched a new site called Lego Click where they manage to make excellent use of social media to strengthen their brand and build a community. Lego is already a strong brand that from an early point has been good at connecting to their customers and make them co-create. In developing their products they [...]
Posted in Social Media, Social Network, Tech Development on Aug 7th, 2009
Written by Thilde Vesterby Pepsi has put people in charge of the communication on their Danish website. Every time someone says something about Pepsi on social media platforms like Twitter, YouTube or Flickr, it shows up on Pepsi’s website. This is possible because PepsiMax has launched a search machine that picks up all comments, images [...]
Posted in Social Media, Social Network on Jul 17th, 2009
Written by Thilde Vesterby Echoing Green is a network of committed social entrepreneurs who believe that positive social change is within our reach. See their inspiring launch video: Echoing Green consists of active investors who are not just providing funding. They also help the social entrepreneurs achieve their maximum potential through training, networking opportunities, consulting [...]
Posted in Social Media, Social Network on Jul 13th, 2009
Written by Jonas Klit Nielsen Out of Australia Wrigley´s has just launched an ambitious social media campaign for the new product “5″. The campaign involves a 5feed homepage, Twitter, facebook, flickr, a YouTube Channel and paid HD TVC ads on YouTube. The site involves various artist, designers and musicians and interacts with consumers by inviting [...]
Posted in Social Media, Social Network on Mar 2nd, 2009
The american candy brand – Skittles have gone all in – on using social media. If you go to skittles.com – they have build up the site with this little box. It starts out in twitter search feed – everybody chatting about Skittles will show up. See skittles friends – and it feeds the Skittles [...]
Posted in Social Network on Feb 9th, 2009
Having ten different browser windows open to update status on Twitter, Facebook, Linkedin, Friendfeed… or upload pictures or video on Flickr, youtube… Tired? – then try out hellotxt Too be honest – it is much easier to manage all from one site – when it comes to staus … And no its not every time [...]
