Posted in Branding, Social media marketing on Jan 27th, 2010
Lego has launched a new site called Lego Click where they manage to make excellent use of social media to strengthen their brand and build a community. Lego is already a strong brand that from an early point has been good at connecting to their customers and make them co-create. In developing their products they [...]
Posted in Branding, Innovation, Social media, Social network, Tech, Viral marketing on Aug 7th, 2009
Written by Thilde Vesterby
Pepsi has put people in charge of the communication on their Danish website. Every time someone says something about Pepsi on social media platforms like Twitter, YouTube or Flickr, it shows up on Pepsi’s website. This is possible because PepsiMax has launched a search machine that picks up all comments, images and [...]
Posted in Innovation, Social media, Social network, Web film on Jul 17th, 2009
Written by Thilde Vesterby
Echoing Green is a network of committed social entrepreneurs who believe that positive social change is within our reach. See their inspiring launch video:
Echoing Green consists of active investors who are not just providing funding. They also help the social entrepreneurs achieve their maximum potential through training, networking opportunities, consulting and [...]
Posted in Social media, Social network, Viral Film, Viral marketing on Jul 13th, 2009
Written by Jonas Klit Nielsen
Out of Australia Wrigley´s has just launched an ambitious social media campaign for the new product “5″. The campaign involves a 5feed homepage, Twitter, facebook, flickr, a YouTube Channel and paid HD TVC ads on YouTube.
The site involves various artist, designers and musicians and interacts with consumers by inviting them to [...]
Posted in Innovation, Social media, Social network, Viral Film, Viral marketing on Mar 2nd, 2009
The american candy brand – Skittles have gone all in – on using social media.
If you go to skittles.com – they have build up the site with this little box.
It starts out in twitter search feed – everybody chatting about Skittles will show up.
See skittles friends – and it feeds the Skittles page on Facebook.
Video [...]
Posted in Social network on Feb 9th, 2009
Having ten different browser windows open to update status on Twitter, Facebook, Linkedin, Friendfeed… or upload pictures or video on Flickr, youtube…
Tired? – then try out hellotxt
Too be honest – it is much easier to manage all from one site – when it comes to staus … And no its not every time Facebook, Twitter [...]
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