Posted in Social Media on Oct 18th, 2011
On Facebook, we are starting to see more and more businesses building a fan page in order to reach out to their target audience. But some might find it hard to turn customers into online fans, because they are in doubt about how to do this. Linking to your Facebook page in e-mail signature, newsletter, [...]
Posted in Facebook, Social Media, Twitter on Oct 14th, 2011
Recently, on our blog we have made a lot of suggestions on how to make content sharing on social media more effective, and knowing the right time and good content to post is an important part of that strategy. It is an important topic that means a lot for businesses that want to reach out [...]
Posted in Facebook, Social Media on Oct 12th, 2011
When we talk about a brand’s goals on Facebook, the most common answer is that getting this number or likes or that number of fans, but is it really what brands should aim for in social media? The actual goal of a certain campaign should be to create a fan base which would lead to [...]
Posted in Facebook, Mindjumpers, Social Media on Oct 10th, 2011
What do customers look for in a brand when associating themselves with it? This is a question which all strategists need to answer when trying to communicate as a brand. The expectations of a customer from a brand have been captured by our Social Designers at Mindjumpers in an infographic called “If you wanna be [...]
Posted in Mindjumpers on Oct 6th, 2011
Mindjumpers is looking for a Content Manager that will be working on Coca-Cola Ski Hotel in Val Thorens. The Content Manager is going to be reporting from Val Thorens with engaging visual content, so that all the Danish fans on Coca-Cola’s Facebook page can take part in the life at the hotel. The Content Manager [...]
Posted in Facebook, Social Media, Tips on Oct 4th, 2011
When running a community on Facebook, there’s a great reason to be careful while posting updates. We all know that conversations on social media can be seen and read anywhere, which leaves a lot of room for interpretations. Therefore, a single wall post (comments, pictures, updates) can be understood in many ways and can have [...]
Posted in Facebook, Social Media, Tips on Oct 3rd, 2011
Not all shared content gets clicked, so how do brands ensure that the content they share travels across the web and generates readership for them? To answer this question, we need to identify the content sharing pattern on popular channels like Facebook, Twitter, our good old e-mails and others. To help us look into this [...]
Posted in Facebook on Sep 29th, 2011
When we discuss the ROI on Facebook, we often come across different opinions about it. While a lot of businesses focus on building sustainable relationships and creating buzz through Facebook, a lot of them want to generate direct revenue from it. Here is a really good infographic put together by Webs, a website designing firm [...]
Today would be a bad day or a good one for Facebook, we will let the users decide. But, what we know for sure is that we are going to see robust changes in Facebook. Some of them are already visible to us in form of new “News feed” design, tickers, Friend Activity for brand [...]
Posted in Facebook, News, Social Media on Sep 21st, 2011
F8 is Facebook Developer’s Conference where changes and new solutions for the platform are in focus. People constantly speculate on what the next big thing on the platform will be. And this year, speculations on the changes have been in line with the directional motto of “Read. Watch. Listen”. From “Open Graph” last year, to [...]
