Posted in Facebook, Mindjumpers, Social Media on Oct 10th, 2011
What do customers look for in a brand when associating themselves with it? This is a question which all strategists need to answer when trying to communicate as a brand. The expectations of a customer from a brand have been captured by our Social Designers at Mindjumpers in an infographic called “If you wanna be [...]
Posted in Mindjumpers on Oct 6th, 2011
Mindjumpers is looking for a Content Manager that will be working on Coca-Cola Ski Hotel in Val Thorens. The Content Manager is going to be reporting from Val Thorens with engaging visual content, so that all the Danish fans on Coca-Cola’s Facebook page can take part in the life at the hotel. The Content Manager [...]
Posted in Facebook, Social Media, Tips on Oct 4th, 2011
When running a community on Facebook, there’s a great reason to be careful while posting updates. We all know that conversations on social media can be seen and read anywhere, which leaves a lot of room for interpretations. Therefore, a single wall post (comments, pictures, updates) can be understood in many ways and can have [...]
Posted in Facebook, Social Media, Tips on Oct 3rd, 2011
Not all shared content gets clicked, so how do brands ensure that the content they share travels across the web and generates readership for them? To answer this question, we need to identify the content sharing pattern on popular channels like Facebook, Twitter, our good old e-mails and others. To help us look into this [...]
Posted in Facebook on Sep 29th, 2011
When we discuss the ROI on Facebook, we often come across different opinions about it. While a lot of businesses focus on building sustainable relationships and creating buzz through Facebook, a lot of them want to generate direct revenue from it. Here is a really good infographic put together by Webs, a website designing firm [...]
Today would be a bad day or a good one for Facebook, we will let the users decide. But, what we know for sure is that we are going to see robust changes in Facebook. Some of them are already visible to us in form of new “News feed” design, tickers, Friend Activity for brand [...]
Posted in Facebook, News, Social Media on Sep 21st, 2011
F8 is Facebook Developer’s Conference where changes and new solutions for the platform are in focus. People constantly speculate on what the next big thing on the platform will be. And this year, speculations on the changes have been in line with the directional motto of “Read. Watch. Listen”. From “Open Graph” last year, to [...]
Posted in Facebook, Social Media on Sep 16th, 2011
Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of fans and make them interact with you. The best thing is, of course, to be a bit different than your competitors, so there’s a reason for fans to stick with you rather [...]
Posted in Best Practise Cases, Social Media on Sep 15th, 2011
Every brand has a distinct voice. The voice of the brand is determined by its brand identity and its persona. Those are the core principles on which you manage a community on social media. To demonstrate this, I thought it could be a good idea to take Oprah Winfrey as an example, since we all [...]
Posted in Facebook on Sep 13th, 2011
I see a lot of small or even large organizations that are present on Facebook, but are not making the best possible use of their presence. Many times, because they are not able to write updates that communicates well to the users. Here, I will go through some of the things to bear in mind [...]
