Posted in Facebook, Social Media on Oct 28th, 2011
When running an online community on Facebook, you naturally give your fans a chance to speak and make themselves heard. This can ofcourse, foster both positive and negative feedback to your company in a sphere, where it is possible for everyone to see it. Opening up for possible complaints from customers is a risk to [...]
Posted in Facebook, Social Media, Social Network on Oct 27th, 2011
The online social media news site, Mashable, has put together a very nice infographic giving an overview of the current state of the social platform Facebook. We all probably know that more than 800 million active users are currently on Facebook, but what we should especially notice is that more than 50% of these log [...]
Posted in Facebook, Linkedin, Social Media, Twitter on Oct 26th, 2011
Twitter is now the fastest growing social networking site among U.S. mobile using audience, jumping an impressive 75% to 13.4 million for the year ending in August 2011, says a new study by comScore. LinkedIn was a close second with up 69% to 5.5 million. For the same period, Facebook also rose, up 50% to [...]
Posted in Facebook, Social Media, Twitter on Oct 24th, 2011
What do customers value in your brand and how do you meet those expectations? This is a question that all strategists encounter while designing their messaging, and social media is no exception here. Therefore, all specialists flock over researches to close the gaps between their messaging and their customers’ expectations. In the following post, I [...]
Posted in Facebook, Social Media on Oct 21st, 2011
With all the new changes we are experiencing on the Facebook platform at the moment, it is especially important for businesses to know what these changes actually mean for your brand. Two days ago, we published a blog post about what is interesting for businesses to know about Facebook’s expansion of the open graph and [...]
Posted in Facebook, Marketing & Communication on Oct 19th, 2011
Last month Facebook announced the new Facebook Timeline at f8. But whereas the Timeline is more relevant for user profiles, what is more interesting for businesses is Facebook’s expansion of the open graph and the possibilities in the new social apps. Social apps explained So far we have become familiar with Facebook’s social plugins, which [...]
Posted in Social Media on Oct 18th, 2011
On Facebook, we are starting to see more and more businesses building a fan page in order to reach out to their target audience. But some might find it hard to turn customers into online fans, because they are in doubt about how to do this. Linking to your Facebook page in e-mail signature, newsletter, [...]
Posted in Facebook, Social Media, Twitter on Oct 14th, 2011
Recently, on our blog we have made a lot of suggestions on how to make content sharing on social media more effective, and knowing the right time and good content to post is an important part of that strategy. It is an important topic that means a lot for businesses that want to reach out [...]
Posted in Facebook, Social Media on Oct 12th, 2011
When we talk about a brand’s goals on Facebook, the most common answer is that getting this number or likes or that number of fans, but is it really what brands should aim for in social media? The actual goal of a certain campaign should be to create a fan base which would lead to [...]
Posted in Facebook, Mindjumpers, Social Media on Oct 10th, 2011
What do customers look for in a brand when associating themselves with it? This is a question which all strategists need to answer when trying to communicate as a brand. The expectations of a customer from a brand have been captured by our Social Designers at Mindjumpers in an infographic called “If you wanna be [...]
