So keeping up with the ever-changing algorithm on Facebook can be quite challenging. Many have believed in the ‘Edgerank Formula’ which ranks stories on affinity, weight and time. Now Facebook have launched some changes, which means that the Edgerank Formula, as we know it, has changed.
Tag Archive 'Facebook'
On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. Most of the numbers compare growth from last year to May 2013. The number of monthly active users has more or less stagnated and has only grown 23%. However, […]
Most people have heard of Facebook EdgeRank by now. But many probably also gets a bit lost on the way of actually accommodating to the algorithm. The logic behind Facebook is often difficult to decipher and page owners can easily feel that the equation is out of their hands. We have found this infographic from […]
A lot of brands know that they need to create conversations with their audience, but don’t know which conversations. The consumer journey is more fragmented than ever, and multiple topics are influencing the consumer. Relevance is thus key to break through the increasing consumption of content. Brands need to “think as a media company” and […]
Engagement is key when you want to run a successful Facebook page. Updates with questions, eye-catching photos, and share worthy stories that go viral are all important elements to make your fans more devoted to your Facebook page and brand. Contests can increase engagement and improve your image but it’s important to have an understanding […]
About our Guest Blogger: Therkel Sand is Co-founder at Splitter, an easy-to-use automated targeting service. He had, for his third time, a spring-break for geeks in this year South by Southwest (SXSW) Interactive. In his description of SXSW, he quotes Dennis Crowley, Co-founder of Foursquare, “SXSW is were you experience the future for a couple days, then you […]
Posted in Community Management, Content Marketing, Engagement, Facebook, Marketing & Communication, Pinterest, Social Media, Social Media Strategy, Social Network, The Social Newsroom, Tips, Visual content on Mar 15th, 2013
We entered year 2013 without any apocalypses that changed the course. The increase of people accessing social media has steady ascended. As it always have. People are using social media during a longer time and on a wider range of devises. Which leave 2013 to be the year where News Feeds are more cluttered with […]
With the changes in the Facebook News Feed being rolled out these weeks, the visuals including the cover photo are increasingly important. This week, Facebook also removed most of the restrictions for the cover photo, and at the same time the cover photo is now appearing with a greater impact in the Facebook News Feed. […]
The new news feed that Facebook launched yesterday is interesting news for users as well as brands. It will change the way we use Facebook today, and it will of course also provide marketers using Facebook with both new opportunities and challenges.
“Companies and brands are becoming media outlets”, by now that statement is a few years old, but what does it mean, and how do you best leverage this way of thinking for a company or a brand? In the last two years, we have been working closely with some global brands and industry experts to […]