A lot of brands know that they need to create conversations with their audience, but don’t know which conversations. The consumer journey is more fragmented than ever, and multiple topics are influencing the consumer. Relevance is thus key to break through the increasing consumption of content. Brands need to “think as a media company” and […]
Tag Archive 'Facebook'
Engagement is key when you want to run a successful Facebook page. Updates with questions, eye-catching photos, and share worthy stories that go viral are all important elements to make your fans more devoted to your Facebook page and brand. Contests can increase engagement and improve your image but it’s important to have an understanding […]
About our Guest Blogger: Therkel Sand is Co-founder at Splitter, an easy-to-use automated targeting service. He had, for his third time, a spring-break for geeks in this year South by Southwest (SXSW) Interactive. In his description of SXSW, he quotes Dennis Crowley, Co-founder of Foursquare, “SXSW is were you experience the future for a couple days, then you […]
Posted in Community Management, Content Marketing, Engagement, Facebook, Marketing & Communication, Pinterest, Social Media, Social Media Strategy, Social Network, The Social Newsroom, Tips, Visual content on Mar 15th, 2013
We entered year 2013 without any apocalypses that changed the course. The increase of people accessing social media has steady ascended. As it always have. People are using social media during a longer time and on a wider range of devises. Which leave 2013 to be the year where News Feeds are more cluttered with […]
With the changes in the Facebook News Feed being rolled out these weeks, the visuals including the cover photo are increasingly important. This week, Facebook also removed most of the restrictions for the cover photo, and at the same time the cover photo is now appearing with a greater impact in the Facebook News Feed. […]
The new news feed that Facebook launched yesterday is interesting news for users as well as brands. It will change the way we use Facebook today, and it will of course also provide marketers using Facebook with both new opportunities and challenges.
“Companies and brands are becoming media outlets”, by now that statement is a few years old, but what does it mean, and how do you best leverage this way of thinking for a company or a brand? In the last two years, we have been working closely with some global brands and industry experts to […]
Super Bowl XLVII has finished. The lights of the New Orleans Superdome have been turned off and it is time to go through the many analyses of both game plans and advertising money spent. A loss for the 49’ers, but a great win for social media – with an emphasis on Twitter.
Last week, I read an article on Businessinsider.com describing why some major brands chose to pull the plug on their social media customer service on either Facebook or Twitter. Being on social is an invitation to interaction – both the positive and negative kind. The question is: Will these companies benefit from NOT servicing their […]
Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. Graph Search offers an entirely new way to explore your social life by asking questions […]