Posted in Facebook on Feb 7th, 2012
As Facebook Timeline has been rolled out for individual profiles, there has been much talk about whether Timeline will also be a reality for brand Pages and when this will happen. Usually whenever new features have been rolled out for Profiles, this will eventually also be adapted to Pages, as they are of course similar [...]
Posted in Infographic, Social Media on Jan 20th, 2012
Social sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. Some even say if it doesn’t share, it isn’t there! On our blog, we have already written about an infographic that talks [...]
Posted in Research/Study on Jan 10th, 2012
Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies. But before starting this, it is always good to look back at how 2011 has been for our different sites and then go on to predict how [...]
Posted in Social Media PR on Jan 3rd, 2012
Social media has no doubt changed the way brands communicate with customers and how they prefer to be seen and heard. In an attempt to increase their visibility and speak to their influencers, every organization engages in active Public Relations, which has naturally been affected by the boom in social media. In the following post, [...]
Posted in Guest Post, Social Media on Dec 23rd, 2011
Guest blog post written by Samantha Peters, a graduate student of journalism and communication at University of Oregon. Samantha is passionate about social media, blogging and other areas of online communication. Content and communication are essential parts of creating a social media presence for brands. One of the first steps in this process is to [...]
Posted in Facebook, Research/Study on Dec 2nd, 2011
Engagement is one of the key words when it comes to social media. Creating content, reaching out to your fans and acquiring some more is what all of us aim for when updating our Facebook page or writing blogs. Therefore, it is necessary to understand that which kind of activity creates maximum engagement, reaches to [...]
Posted in Facebook, Marketing & Communication, Social Media, Tips, Twitter on Nov 10th, 2011
On our blog, we have several times written about how to calculate ROI of your social media campaigns. But, the following post is inspired from the thoughts of Jamie Truner, the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of How [...]
Posted in Facebook, Social Media on Nov 7th, 2011
Recently, we wrote a blog post on what customers expect when they Like a brand on Facebook with the help of different studies. In the following post, we will take the discussion further by highlighting why fans do not Like your page on Facebook which will give us a checklist of things NOT to do [...]
Posted in Facebook, Google+, Linkedin, Social Media, Twitter on Nov 4th, 2011
You may have already seen this during the last week as it has been shared a lot in social media, and especially Facebook, during the last week or so. And here it is again. The reason why it has been spread a lot is probably because its witty angle to social media. Who hasn’t thought [...]
Posted in Facebook, Social Media on Nov 3rd, 2011
Marketing has come a long way. First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can [...]
