Posted in Marketing & Communication, Social Media, Social Network on Sep 28th, 2010
Facebook Co-Founder Chris Hughes announced at the Mashable & 92Y Social Good Summit that he is starting up a social network specifically for connecting people to non-profit organizations. Hearing Chris Hughes speak about the social networking site, definitely made me think two things: 1. He is trying to do some good and make a difference. [...]
Posted in Best Practise Cases, Facebook on Sep 2nd, 2010
Urban Outfitters is making the most of their Like buttons as the official US website now invite visitors on the from page of the website to see the most Liked products. This way, Facebook is central to the company’s marketing of online products. As with many other companies and websites, Urban Outfitters has implemented Facebook’s [...]
Posted in Facebook, Social Media on Jun 10th, 2010
The thing about risotto is it has a complex simplicity to it. It’s so simple in fact, that you can hardly explain how hard it is to cook perfectly. If the person you’re talking to has little experience cooking, he or she will likely say something along the lines of, “Sure, I can do that”. [...]
Posted in Best Practise Cases, Marketing & Communication on Jun 3rd, 2010
A new actionpacked racing game called ‘blur‘ is using 3D street art and social media for promotion. They have teamed up with the Viral Factory in creating some original content for their promotion. The Viral Factory is well known for creating viral content, like for instance Samsung’s LED sheep, which has had more than 12 [...]
Posted in Best Practise Cases, Facebook on May 14th, 2010
The old Danish butter brand called Lurpak – you might know it from the distinct silver foil package – is cooking up some use of social media involvement with their Bake Club initiative. Lurpak dates back from 1901 and is owned by the Danish Dairy Board. Lurpak has really kept their design intact, but despite [...]
Posted in Best Practise Cases on Apr 26th, 2010
The soda company Mountain Dew understands that the best promotion comes from your already dedicated fans. With a Facebook Page with more than 800,000 people connected to it, they chose to use it for launching the DEWmorcrazy campaign. Creating ambassadors The company roamed their social network to find the ultimate Mountain Dew fanatics to be [...]
Posted in Facebook, Marketing & Communication on Apr 22nd, 2010
Now we will “Like” instead of “Become a fan” of Facebook pages, and peoples’ interests will be put more on focus. This post is a sum up of the changes that are being made in relation to Pages and how this can improve marketing your business at our favorite place called Facebook. “People who like” [...]
Posted in Facebook on Apr 8th, 2010
Changing ‘Become a Fan’ to ‘Like’ on Facebook is going to have a huge impact, and is going to be very important for your business when using the Page on the Facebook Platform. Right before Easter, ClickZ published the story that confidential emails had been send from Facebook to the largest agencies, letting them know [...]
Posted in Facebook on Mar 19th, 2010
The influence you can get by starting a simple facebook page grows everyday. More and more companies, also media companies, are putting an ear to the ground, listing to what the people want – and frankly it does makes sense to do, make or sell the things people want. It’s nothing new, it’s just good [...]
Posted in Facebook on Mar 18th, 2010
During last night (European time) a bunch of emails started ticking in from Facebook. The headline reads: Your weekly Facebook Page update. It’s no secret that Facebook is trying to build up the page to become more and more valuable for business, and in this respect, statistics are the way to go. The page insights [...]
