Posted in Social Media on Aug 10th, 2011
At Mindjumpers, we have just been informed about a great new non-profit organization, Give-a-Shit.org, which is about making people give a shit and support a good cause by using your social networks. It’s an interesting campaign that really emphasizes how important a part social media has become in our society, where both businesses and individuals [...]
Facebook is a great channel to gain exposure and to drive dialogue with your tribe of fans. However, starting a Facebook presence will not give you immediate response. One thing is to get people to go to your page, another thing is to get people to push the magic Like button so that you are [...]
The Facebook platform is always on the move with new features and functionalities coming in and being launched, often with short notice. For those handling and being responsible for social media activites, it may be a challange to keep pace and know handle the changes.
Posted in Facebook, Social Media, Tips on Jun 22nd, 2011
Having recently written about how you as a marketer can obtain a higher click rate on your Facebook ads, I thought that it could be interesting to reflect on how it’s possible to get your Facebook Page more noticed as well. Searching the web, I came across this interesting white paper, namely what you can [...]
Posted in Facebook, Marketing & Communication on Apr 19th, 2011
Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. The analysis was performed on 200 of Buddy Media’s clients during a two-week period. Effectiveness was measured according to comments and likes. When managing a page it [...]
Posted in Marketing & Communication on Feb 16th, 2011
Yesterday, the brand Oreo – “America’s favorite cookie” – started a competition for the purpose of setting a Guinness World Record for most “likes” to a post on their Facebook page in 24 hours. The days leading up to this event, Oreo published several posts on their Facebook page informing people about the experiment and [...]
Posted in Facebook on Feb 11th, 2011
Facebook has for some time now had these changes in store, and some users got to experience a taste of it, when Facebook accidentally published the new design for a brief moment late last year. Yesterday the new page design was finally launched, and as expected, they are similar to the new profile design, which [...]
Posted in Best Practise Cases, Twitter on Nov 9th, 2010
Last week I attended the international J. Boye web-conference in Aarhus, Denmark to learn more about how organisations around the world embrace the opportunities offered by social media. Here, I stumbled across an interesting case from a little Chicago-based cupcake-manufacturer who has made social media their main marketing-tool.
Posted in Best Practise Cases, Facebook on Oct 20th, 2010
The light beer version of Corona has its own Facebook page and aims to become the most liked light beer on Facebook. To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. In order to create engagement and get new likers, the Facebook page is [...]
Posted in Marketing & Communication, Social Media, Social Network on Sep 28th, 2010
Facebook Co-Founder Chris Hughes announced at the Mashable & 92Y Social Good Summit that he is starting up a social network specifically for connecting people to non-profit organizations. Hearing Chris Hughes speak about the social networking site, definitely made me think two things: 1. He is trying to do some good and make a difference. [...]
