Posted in Facebook, Social Media on Oct 28th, 2011
When running an online community on Facebook, you naturally give your fans a chance to speak and make themselves heard. This can ofcourse, foster both positive and negative feedback to your company in a sphere, where it is possible for everyone to see it. Opening up for possible complaints from customers is a risk to [...]
Posted in Facebook, Social Media, Social Network on Oct 27th, 2011
The online social media news site, Mashable, has put together a very nice infographic giving an overview of the current state of the social platform Facebook. We all probably know that more than 800 million active users are currently on Facebook, but what we should especially notice is that more than 50% of these log [...]
Posted in Facebook, Social Media on Oct 21st, 2011
With all the new changes we are experiencing on the Facebook platform at the moment, it is especially important for businesses to know what these changes actually mean for your brand. Two days ago, we published a blog post about what is interesting for businesses to know about Facebook’s expansion of the open graph and [...]
Posted in Social Media on Oct 18th, 2011
On Facebook, we are starting to see more and more businesses building a fan page in order to reach out to their target audience. But some might find it hard to turn customers into online fans, because they are in doubt about how to do this. Linking to your Facebook page in e-mail signature, newsletter, [...]
Posted in Facebook, Social Media on Oct 12th, 2011
When we talk about a brand’s goals on Facebook, the most common answer is that getting this number or likes or that number of fans, but is it really what brands should aim for in social media? The actual goal of a certain campaign should be to create a fan base which would lead to [...]
Posted in Facebook, Social Media, Tips on Oct 4th, 2011
When running a community on Facebook, there’s a great reason to be careful while posting updates. We all know that conversations on social media can be seen and read anywhere, which leaves a lot of room for interpretations. Therefore, a single wall post (comments, pictures, updates) can be understood in many ways and can have [...]
Posted in Best Practise Cases, Facebook on Sep 20th, 2011
Lacta Chocolate, one of the favourite brands of milk chocolates from Greece, did a great and actually, a simple campaign to promote their brand. What I found really cool about this campaign was the fact that it was not complicated and went really well with the image of the brand. The brand communication was usually [...]
Posted in Facebook, Social Media on Sep 16th, 2011
Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of fans and make them interact with you. The best thing is, of course, to be a bit different than your competitors, so there’s a reason for fans to stick with you rather [...]
Posted in Social Media, Tips on Sep 12th, 2011
Being a business running an online community as either a blog or a Facebook page, we need to think about two very important things – the content we send out and the community that we’re sending it out to. We can perceive ourselves as online publishers, and being a publisher is a role that has [...]
Posted in Social Media on Sep 7th, 2011
Looking for social media news, I stumbled across this infographic named “The Anatomy of a Fan”, designed by MoonToast, a social commerce platform. As it says in the infographic, all brands have fans, but who wouldn’t want to increase their number? Therefore, the company has tried to illustrate what happens when fans engage with your [...]
