Posted in Facebook, Social Media on Jun 10th, 2010
The thing about risotto is it has a complex simplicity to it.
It’s so simple in fact, that you can hardly explain how hard it is to cook perfectly. If the person you’re talking to has little experience cooking, he or she will likely say something along the lines of, “Sure, I can do that”. And [...]
Posted in Best Practise Cases, Marketing & Communication on Jun 3rd, 2010
A new actionpacked racing game called ‘blur‘ is using 3D street art and social media for promotion. They have teamed up with the Viral Factory in creating some original content for their promotion. The Viral Factory is well known for creating viral content, like for instance Samsung’s LED sheep, which has had more than 12 [...]
Posted in Best Practise Cases, Facebook on May 14th, 2010
The old Danish butter brand called Lurpak – you might know it from the distinct silver foil package – is cooking up some use of social media involvement with their Bake Club initiative.
Lurpak dates back from 1901 and is owned by the Danish Dairy Board. Lurpak has really kept their design intact, but despite of [...]
Posted in Best Practise Cases on Apr 26th, 2010
The soda company Mountain Dew understands that the best promotion comes from your already dedicated fans. With a Facebook Page with more than 800,000 people connected to it, they chose to use it for launching the DEWmorcrazy campaign.
Creating ambassadors
The company roamed their social network to find the ultimate Mountain Dew fanatics to be involved [...]
Posted in Facebook, Marketing & Communication on Apr 22nd, 2010
Now we will “Like” instead of “Become a fan” of Facebook pages, and peoples’ interests will be put more on focus. This post is a sum up of the changes that are being made in relation to Pages and how this can improve marketing your business at our favorite place called Facebook.
“People who like” instead [...]
Posted in Facebook on Apr 8th, 2010
Changing ‘Become a Fan’ to ‘Like’ on Facebook is going to have a huge impact, and is going to be very important for your business when using the Page on the Facebook Platform.
Right before Easter, ClickZ published the story that confidential emails had been send from Facebook to the largest agencies, letting them know that [...]
Posted in Facebook on Mar 19th, 2010
The influence you can get by starting a simple facebook page grows everyday. More and more companies, also media companies, are putting an ear to the ground, listing to what the people want – and frankly it does makes sense to do, make or sell the things people want. It’s nothing new, it’s just good [...]
Posted in Facebook on Mar 18th, 2010
During last night (European time) a bunch of emails started ticking in from Facebook.
The headline reads: Your weekly Facebook Page update.
It’s no secret that Facebook is trying to build up the page to become more and more valuable for business, and in this respect, statistics are the way to go.
The page insights have been available [...]
Posted in Facebook on Feb 26th, 2010
There is actually a lot you can do in a Facebook page, so that it will gain a stronger appeal to both existing and potential fans. If you are a business, it is worth keeping in mind that it’s almost possible to turn the page into a micro site.
One of the best features of Facebook [...]
Posted in Social Media, Social Network on Jun 29th, 2009
Written by Jonas Klit Nielsen
On June 6th it became possible for you and me to get a vanity url (also called username) on Facebook, which makes it a lot easier to tell people how to find you on Facebook. My own username is facebook.com/JonasN.
About 3 million people have chosen to change their username so, [...]
