Posted in Facebook, Mindjumpers, Social Media on Oct 10th, 2011
What do customers look for in a brand when associating themselves with it? This is a question which all strategists need to answer when trying to communicate as a brand. The expectations of a customer from a brand have been captured by our Social Designers at Mindjumpers in an infographic called “If you wanna be [...]
Posted in Best Practise Cases, Facebook on Sep 20th, 2011
Lacta Chocolate, one of the favourite brands of milk chocolates from Greece, did a great and actually, a simple campaign to promote their brand. What I found really cool about this campaign was the fact that it was not complicated and went really well with the image of the brand. The brand communication was usually [...]
Posted in Best Practise Cases, Facebook on Feb 2nd, 2010
It’s so simple and yet so brilliant, it’s on several levels a great inspirational case for other companies. Budweiser shows how to create involvement – they let their fans decide the next Super Bowl Ad. 1: Use your Facebook page to more than just spam messages. Design a special tab or two and the Facebook [...]
