Posted in Best Practise Cases on Jan 27th, 2012
While surfing through the net, I found an interesting campaign by Air China, using Facebook’s check-ins. Facebook places is one of the most neglected marketing channels and here it has been very effectively used. The airline wanted to raise awareness among customers in Sweden about the fact that they flew to countries all over Asia [...]
Posted in Facebook, Social Media on Nov 16th, 2011
Today Virgin group of companies kicks off its social marathon –a global group wide celebration of the power of social media. This is the first time of all Virgin companies around the world have come together on one day to take part in a global social event. The Marathon last for 26 hours, where everyone [...]
Posted in Best Practise Cases, Social Media on Nov 26th, 2010
Christmas time is getting closer and the Swedish television is as usual colored by Christmas related advertising. One of Sweden’s most beloved Christmas products that are shown among them is the Aladdin box – a box of different chocolate pralines made by the chocolate company Marabou in 1939. People’s choice Marabou’s concept for this year’s [...]
Posted in Facebook on Feb 26th, 2010
There is actually a lot you can do in a Facebook page, so that it will gain a stronger appeal to both existing and potential fans. If you are a business, it is worth keeping in mind that it’s almost possible to turn the page into a micro site. One of the best features of [...]
Posted in Facebook, Social Network, Tech Development on Oct 9th, 2009
Written by Thilde Vesterby Ever wonder if you have a doppelganger? If there’s someone out there looking exactly like you? Well, with the new Coke Zero ‘Worldwide social networking experiment’ you might be able to find out. Coke Zero has created a Facebook app called ‘Facial Profiler’ which has the aim of finding people’s online [...]
Posted in Social Media, Social Network on Sep 20th, 2009
Written by Jonas Klit Nielsen I admit it – I’m an old fashioned guy! I didn’t grow up digitally. When I grew up I got my knowledge from plain ordinary books; you know a pile of paper with a cover and a back to hold the paper together. I have always read a lot and [...]
