Posted in Best Practise Cases, Social Media, Social Responsibility on Mar 5th, 2010
Social networks and online communities offer great possibilities for organisations and companies to connect with new and existing users, customers, supporters, donors etc. For NGOs, charities or companies, who want to show their corporate social responsibility social media is a very attractive tool. Social media has a global scope and each person you connect with [...]
Posted in Best Practise Cases, Facebook, Marketing & Communication, Social Media on Mar 1st, 2010
The thing about social media marketing is the social part. When companies stepped into the social media platforms there was a great number of companies that followed. Everyone had to do what their competitors did. Facebook pages and other accounts were created without any clear purpose or strategy. This often results in fans and followers [...]
Posted in Best Practise Cases, Facebook, Social Responsibility on Nov 13th, 2009
Written by Thilde Vesterby Do you remember that brilliant advert for the beauty brand Dove? The video featuring a very normal looking woman being made up and Photoshoped into a billboard model with the words: No wonder our perception of beauty is distorted? Well, Dove has taken their identity as a brand for real women [...]
