Posted in Marketing & Communication on Aug 11th, 2010
This guest blog is written by J-P De Clerck, who is an experienced interactive marketing journalist and blogger. Like Mindjumpers, he is associated with Social Marketing Forum. Word of mouth, referral, viral and connected marketing have been around for a long time. But with the arrival of social media their strength has increased even more. [...]
Posted in Marketing & Communication, Social Network on Jul 5th, 2010
I’ve been attending Roskilde Festival. Four days of festival and more than 70,000 festival guests leaves the opportunity to do something social – also when it comes to digital media. When on a festival you actually don’t have much time to be online, but with a smartphone and a few clever apps, digital media can [...]
Posted in Facebook, Marketing & Communication, Social Network, Twitter on Jun 21st, 2010
I am a strong believer of social media and the fact that technology can make our social lives more convenient. A huge event like Roskilde Festival that takes place in Denmark 1-4 July is a good example of that. The festival uses social media with their blog, community, Facebook page and Twitter profile etc., which [...]
Posted in Marketing & Communication, Social Network on Jun 16th, 2010
More and more cultural and governmental institutions embraces social media, and now the time has come for one of the most famous art institutions: The Solomon R. Guggenheim Museum in New York. They have teamed up with YouTube to celebrate digital media and all the great videos that can be found online. Together they have [...]
Posted in Best Practise Cases on Apr 16th, 2010
A few days ago I wrote a post about Guldägget (The Golden Egg), the most prestigious advertisement award in Sweden. We made a presentation about 7 best practices of the nominees in the category Interactivity Other Digital Media. They all shared the qualities of having strong impacts, engagement and a high level of creativity. Yesterday, [...]
Posted in Best Practise Cases on Apr 13th, 2010
Ever heard about The Golden Egg? – If you are a professional within the advertising business and living in Sweden I’m sure you have. Guldägget (The Golden Egg) was first arranged in 1960 and it is the oldest, largest and most prestigious award in Sweden. The purpose is to bring the best advertisement into the [...]
Posted in Best Practise Cases, Twitter on Jan 5th, 2010
Not only corporations and businesses are using social media to market themselves for an audience. Now the renowned grunge group Pearl Jam is using Twitter to promote themselves. They are collaborating with the website Culture Jam, who have built an application for them. The application allows people to easily tweet about the song “just breathe”. [...]
