Posted in Social Media on Dec 20th, 2011
Social media is an ideal place for creating dialogue and having conversation. In this relation, businesses can use the conversations on social media as an opportunity to respond to prospects and customers here. Recent research by Maritz Research and evolve 24 provides insights for businesses using social media to handle customer service inquiries, especially complaints. [...]
Posted in Facebook, Social Media on Oct 28th, 2011
When running an online community on Facebook, you naturally give your fans a chance to speak and make themselves heard. This can ofcourse, foster both positive and negative feedback to your company in a sphere, where it is possible for everyone to see it. Opening up for possible complaints from customers is a risk to [...]
Posted in Social Media on May 12th, 2011
Since many people have been talking about how brands should be humanized in this era of social media, I have come to think a bit further on the subject. We want our brands to be more human because brands are made of human beings. And that also makes perfect sense! But how transparent should a [...]
Posted in Social Media on Apr 27th, 2011
On SlideShare, I came across a presentation about how to leverage today’s consumer influencers. I think it is very interesting because the hardest part when talking about influence is framing the conversation right – as also stated by Social Fresh who made this slideshow. Some marketers still forget that it is a crucial element to [...]
Posted in Marketing & Communication, Social Media, Tips on Mar 11th, 2011
Some of you are probably thinking that your brand is lacking impact in social media? Maybe you feel that you invest a lot of time and effort in your Facebook page, but not much is happening? And what can be done to change it? Well, if you don’t think that you yet have gained the [...]
Posted in Marketing & Communication, Social Media on Jan 5th, 2011
Now, when we talk about marketing & PR, we are not only talking about the traditional way to do it. Taken into consideration how much social media have affected the way we do business, the same is of course valid within these disciplines as well.
Posted in Marketing & Communication, Social Media on Sep 17th, 2010
Blog post written by Donna Carlsson, who is a former student at AcadeMedia Masters and now works as the responsible education manager for Creative Marketing. She has previously worked at Media at Inter IKEA Systems in Sweden. Her main focus is personal branding in social media. Some companies find themselves overwhelmed with this so called [...]
Posted in Mindjumpers on Aug 18th, 2010
At Mindjumpers we have decided to introduce a new initiative. Starting from Thursday 19th of August, we will send out a weekly Newsletter in Danish, arriving each Thursday. So why do we do this? We have decided to make this Newsletter to create a channel which is focusing more on Denmark, social media and things [...]
Posted in Marketing & Communication, Social Media on May 19th, 2010
Mindjumpers collaborates with bloggers associated with the Social Marketing Forum. This guest blog is written by J -P De Clerck, who is an experienced interactive marketing journalist and blogger. The usage of social networks is increasing daily. Clearly, the whole social phenomenon is still far from over. Its impact for marketers and companies is huge. [...]
Posted in Marketing & Communication on May 6th, 2010
Mindjumpers collaborates with bloggers associated with the Social Marketing Forum. This guest blog is written by an experienced interactive marketing journalist and blogger. He runs the blog on www.socialemailmarketing.eu and is a member of the Social Marketing Forum: Some companies use social media as a new way to broadcast advertisements. Wrong, of course. Social media [...]
