Posted in Facebook on Dec 21st, 2011
According to TheNextWeb, a new Facebook communication option appeared for Asia-based page admins. Apparently, this allows business pages to receive private messages from their fans. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. A message option between pages and [...]
Posted in Social Media on Dec 20th, 2011
Social media is an ideal place for creating dialogue and having conversation. In this relation, businesses can use the conversations on social media as an opportunity to respond to prospects and customers here. Recent research by Maritz Research and evolve 24 provides insights for businesses using social media to handle customer service inquiries, especially complaints. [...]
Posted in Social Network, Twitter on Dec 13th, 2011
Last week, Twitter announced some major changes that will affect how both users and businesses use and spend time on the site. In general, Twitter is being designed to make it easier for people to follow and discover stories, news, debates or other things they care about and over time giving better opportunities for brands [...]
Posted in Marketing & Communication, Social Media on May 23rd, 2011
Recently, I read about Starbuck’s idea campaign that left me wondering if it’s advisable to make customers your brand ambassadors. So I thought developing this idea. Brands are for customers and customers make a brand. Therefore, I feel it would be great to let your customers speak for you. A lot of companies like Starbucks [...]
Posted in Social Media on Jan 11th, 2011
It all started with Lara – a user of social media, unhappy with her wireless company, making a complaint about it on Twitter, the company returned to her and fixed the problem. It is a great story of customer service on social media which one should think about. Lara was contacted by a journalist from [...]
Posted in Social Media on Dec 29th, 2010
It has been a great year for social media. Much has happened and many new features, services and platforms has seen it light or been developed during 2010 – and it has led to much writing here on our blog. We have been taken a look back at some of the successful campaigns and brands [...]
Posted in Best Practise Cases, Marketing & Communication, TribeSourcing on Jul 14th, 2010
Many articles and blog posts have been written about Zappos.com as a social media best practice example, but after reading the book “Delivering Happiness” by the Zappos.com CEO Tony Hsieh, it stands clear to me that it’s not all about social media – it’s about a company doing a whole of things right and social [...]
Posted in Marketing & Communication, Social Media on Jan 26th, 2010
Our guest blogger is an experienced interactive marketing journalist and blogger. He has a blog on www.socialemailmarketing.eu and is a member of the Social Marketing Forum: Many social media marketing experts claim you can’t measure the ROI of social media marketing. That’s complete nonsense and a proof that some so-called social media experts don’t know what ROI [...]
