Posted in Best Practise Cases, Social Media on Nov 26th, 2010
Christmas time is getting closer and the Swedish television is as usual colored by Christmas related advertising. One of Sweden’s most beloved Christmas products that are shown among them is the Aladdin box – a box of different chocolate pralines made by the chocolate company Marabou in 1939. People’s choice Marabou’s concept for this year’s [...]
Posted in Best Practise Cases, Facebook, Marketing & Communication, Social Media on Oct 1st, 2010
H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from the company to achieve a more engaging and growing community. Amuse your customers When entering H&M’s Facebook page, you’ll see a number of choices under a tab called “Your H&M”. [...]
Posted in Marketing & Communication, TribeSourcing on Oct 14th, 2009
Written by Jonas Klit Nielsen Collaboration with your customers is the future! As many have described or mentioned before me: – listening and creating dialogue isn’t rocket science, but it might be difficult to figure out how. One thing is of course to listen in on conversations on different social media like blogs or Twitter, [...]
