Posted in Best Practise Cases, Facebook, Marketing & Communication, Social Media on Mar 1st, 2010
The thing about social media marketing is the social part. When companies stepped into the social media platforms there was a great number of companies that followed. Everyone had to do what their competitors did. Facebook pages and other accounts were created without any clear purpose or strategy. This often results in fans and followers [...]
Posted in Marketing & Communication, Social Media on Feb 23rd, 2010
Written by Jan B. Olsen, who is passionate about online cooperation and blogs about inbound marketing from a corporate perspective on www.janbolsen.dk (in Danish). He works for Danske Bank as Head of International Trade Promotion, a department that assists clients with their international expansions. The number of companies using social media today is limited, and [...]
Posted in Best Practise Cases, Social Network on Feb 18th, 2010
Skype has launched a new campaign called Skype Outside to promote their service Skype Mobile. A Skype team of 5 artists located in 5 different countries encourages people from around the world to call and leave them a message. They will then transform it into their own creation of art and release it as a [...]
Posted in TribeSourcing on Dec 29th, 2009
In May this year, I wrote “Tribesourcing – the first draft” on our blog, hoping to get input and feedback on some thoughts. I got some very good pointers, and we started a process of developing those thoughts into a strategic working process. A big part of the developing process of Tribesourcing where to collaborate [...]
Posted in Marketing & Communication, TribeSourcing on Oct 14th, 2009
Written by Jonas Klit Nielsen Collaboration with your customers is the future! As many have described or mentioned before me: – listening and creating dialogue isn’t rocket science, but it might be difficult to figure out how. One thing is of course to listen in on conversations on different social media like blogs or Twitter, [...]
