H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from the company to achieve a more engaging and growing community. Amuse your customers When entering H&M’s Facebook page, you’ll see a number of choices under a tab called “Your H&M”. [...]

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Written by Jan B. Olsen, who is passionate about online cooperation and blogs about inbound marketing from a corporate perspective on www.janbolsen.dk (in Danish). He works for Danske Bank as Head of International Trade Promotion, a department that assists clients with their international expansions. The number of companies using social media today is limited, and [...]

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