Posted in Mindjumpers, Social Media on Dec 13th, 2009
On the 8th of December I wrote the blog post “Statement Bubbles, COP15, the Streets and All That Jazz”, about our statement bubble and the ‘Small actions do matter’ campaign – ‘I do 30′ powered by the Danish bio innovative company Novozymes. Yesterday we took our statement bubble and a camera and went to Bright [...]
Posted in Social Responsibility, Twitter on Dec 11th, 2009
About two months ago, we started working on a project with The Danish Technical University (DTU) and Copenhagen Business School (CBS). The project is going to run for the next 2-3 years, and among other things, it’s about trying to measure how social media can be valuable to a company. In the beginning the focus [...]
Posted in Mindjumpers, Social Responsibility, TribeSourcing on Dec 8th, 2009
After almost six months of building the community and creating awareness around the low-temperature washing, CO2-saving, climate friendly choices demanding campaign ‘I do 30’, it’s now Christmas or not Christmas yet actually, it’s COP15 in Copenhagen. Half a Year of Doing 30 For the last six month, it has been a wild ride of unexpected [...]
Posted in Social Media, Social Responsibility on Dec 4th, 2009
The Sustainability Institute has created an interesting social media tool that lets you follow the progress of COP15 deals. The Climate Scoreboard shows how we are doing in reaching the goals of limiting temperature increase by relating to the question: if current proposals for emissions reductions were implemented how much future warming would be avoided? [...]
Posted in Social Responsibility on Nov 26th, 2009
REClimate is an initiative targeting 15-19 year olds to voice their concerns regarding….yup, ou guessed it, the UN Climate Conference in Copenhagen next month. REClimate has taken in sumissions from teenagers all over the world who have made a short video about their views and concerns about the climate, and it is up to people [...]
Posted in Social Responsibility on Oct 15th, 2009
Written by Thilde Vesterby Mindjumpers is a part of Blog Action Day and in occasion of this year’s subject; Climate Change we would like to show you a cool climate change initiative going on in our own city of Copenhagen. Climate change affects us all and it threatens more than the environment. It threatens to [...]
Posted in Social Media, Social Network, Social Responsibility on Sep 21st, 2009
Written by Jonas Klit Nielsen On September 21st, over 1,500 events in 112 countries organized by TckTckTck partners and individuals like you will sound the Global Wake Up Call in cities, towns and villages around the world. Here in Copenhagen it were at the center of the city at 6.12pm and the fantastic crew of [...]
Posted in Social Media, Social Network on Jun 21st, 2009
Written by Jonas Klit Nielsen It all started three months ago when the agency Think House and our agency bumped our heads together to try to come up with a campaign for an environmental cause that isn’t that sexy. We are talking about laundry and saving CO2 by washing at 30°C instead of 60 – [...]
