Posted in Facebook, Social Media on Nov 3rd, 2011
Marketing has come a long way. First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can [...]
Posted in Social Media on Jun 27th, 2011
More companies are moving their marketing efforts online and seeking to expand their reach in the web sphere. Here, social media naturally plays a great role and this means that the budgets allocated to content marketing are growing. Instead of using only traditional marketing, content marketing has become popular at the same time as it [...]
Posted in Marketing & Communication on Oct 19th, 2010
Written by J-P De Clerck, who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Owned, earned and paid media are three terms you might come across a lot these days. In fact, if you read marketing blogs, [...]
Posted in Best Practise Cases, Marketing & Communication, Social Media, Social Network on Jun 24th, 2010
We have stumbled across this useful resource made by the Candadian marketing company Eloqua. The 42 pages long Social Media Playbook contains information and best practices on blogs, Facebook, Twitter, Linkedin, YouTube, Wikipedia, Delicious, Flickr, Google Buzz and Geosocial Networks. The report is to give you information on how to engage and interact more effectively [...]
