Ford Leaves Advertising in Hands of Fans
Posted in Best Practise Cases, Marketing & Communication on Mar 4th, 2010
To promote the new 2011 Fiesta car, Ford has launched the Fiesta Movement campaign. People in the US have applied to become one of the so called agents of the 20 teams that compete against each other by using their own creativity to show their experience of the car. The rest of the social media [...]
