Posted in Community Management, Facebook, Tips on Feb 1st, 2012
Recent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation. These comments can obviously be both positive and negative and can suddenly spring up in quantities if your update has a viral potential. A [...]
Posted in Social Media, Tips on Dec 28th, 2011
Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. Not only should these people shape the discussions, moderate and respond on [...]
Being an administrator on several Facebook pages, both our own projects as well as client’s projects, I experience the same thing over and over again: the page starts ‘Liking’ its own status updates. Usually this is because there are several admins added to the page – sometimes more than 10 people because everyone involved in [...]
Posted in Facebook, Social Media, Social Responsibility on Mar 24th, 2010
As you’ve probably already seen, Nestlé is currently the target of Greenpeace’s campaign Nestlé Killer – Ask Nestlé to give rainforests a break. Along with a video with great viral potential, Greenpeace explains on their website that: “Nestlé, maker of Kit Kat, uses palm oil from companies that are trashing Indonesian rainforests, threatening the livelihoods [...]
