Posted in 2.0 Collaboration, Branding, Cases, Social media, Social media marketing, Social network on Mar 1st, 2010
The thing about social media marketing is the social part. When companies stepped into the social media platforms there was a great number of companies that followed. Everyone had to do what their competitors did. Facebook pages and other accounts were created without any clear purpose or strategy. This often results in fans and [...]
Posted in Branding, Social media marketing on Jan 27th, 2010
Lego has launched a new site called Lego Click where they manage to make excellent use of social media to strengthen their brand and build a community. Lego is already a strong brand that from an early point has been good at connecting to their customers and make them co-create. In developing their products they [...]
Posted in Social media, Social media marketing on Jan 26th, 2010
Our guest blogger is an experienced interactive marketing journalist and blogger. He has a blog on www.socialemailmarketing.eu and is a member of the Social Marketing Forum:
Many social media marketing experts claim you can’t measure the ROI of social media marketing.
That’s complete nonsense and a proof that some so-called social media experts don’t know what [...]
Posted in Innovation, Social media on Jan 25th, 2010
Success of business lies in flow of information and knowledge through learning
The world is changing around us. Faster than ever before. On one side, Internet and mobile communications are connecting the world as a whole. As a result, most people can easily get knowledge for 0,00 Dkk, where it used to take a lot of [...]
Posted in 2.0 Collaboration, Branding, Social network, TribeSourcing, Viral marketing on Jan 6th, 2010
Do you run an online community? Some years ago it was expensive and difficult to programme a virtual meeting place. Today it’s free and really simple thanks to Facebook.
Still, many companies who start a Facebook page never succeed. Valuable resources are vasted because these companies fail to understand that online interaction is about PEOPLE.
There are [...]
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