Posted in Social Media on Aug 29th, 2011
An important part of your social media strategy is to start and manage your community. Community building is an important exercise since this makes your target customers stick to the brand and makes them come back to see the latest happenings on your brand. Apart from customer service, community building is an important tool which [...]
Posted in Best Practise Cases, Facebook, Marketing & Communication, Social Media on Dec 9th, 2010
Last weekend, Disney hit the huge amount of 100 million likes across its more than 200 official brands, properties and character pages. The company has been around for 109 years and is loved by people all over the world – no doubt the company is “liked” on Facebook too. They wouldn’t get 5 million new [...]
Posted in Best Practise Cases, Facebook, Marketing & Communication, Social Media on Oct 1st, 2010
H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from the company to achieve a more engaging and growing community. Amuse your customers When entering H&M’s Facebook page, you’ll see a number of choices under a tab called “Your H&M”. [...]
Posted in Marketing & Communication on Apr 19th, 2010
Mindjumpers collaborates with bloggers associated with the Social Marketing Forum. This guest blog is written by an experienced interactive marketing journalist and blogger. He runs the blog on www.socialemailmarketing.eu and is a member of the Social Marketing Forum: Value is a word with a lot of meanings. Most of the time I use it in [...]
Posted in Best Practise Cases, Facebook, Marketing & Communication, Social Media on Mar 1st, 2010
The thing about social media marketing is the social part. When companies stepped into the social media platforms there was a great number of companies that followed. Everyone had to do what their competitors did. Facebook pages and other accounts were created without any clear purpose or strategy. This often results in fans and followers [...]
Posted in Best Practise Cases on Jan 27th, 2010
Lego has launched a new site called Lego Click where they manage to make excellent use of social media to strengthen their brand and build a community. Lego is already a strong brand that from an early point has been good at connecting to their customers and make them co-create. In developing their products they [...]
Posted in Marketing & Communication, Social Media on Jan 26th, 2010
Our guest blogger is an experienced interactive marketing journalist and blogger. He has a blog on www.socialemailmarketing.eu and is a member of the Social Marketing Forum: Many social media marketing experts claim you can’t measure the ROI of social media marketing. That’s complete nonsense and a proof that some so-called social media experts don’t know what ROI [...]
Posted in Marketing & Communication, Social Media on Jan 25th, 2010
Success of business lies in flow of information and knowledge through learning The world is changing around us. Faster than ever before. On one side, Internet and mobile communications are connecting the world as a whole. As a result, most people can easily get knowledge for 0,00 Dkk, where it used to take a lot [...]
Posted in Social Network, Tips, TribeSourcing on Jan 6th, 2010
Do you run an online community? Some years ago it was expensive and difficult to programme a virtual meeting place. Today it’s free and really simple thanks to Facebook. Still, many companies who start a Facebook page never succeed. Valuable resources are vasted because these companies fail to understand that online interaction is about PEOPLE. [...]
