Posted in Facebook, Social Media on Oct 12th, 2011
When we talk about a brand’s goals on Facebook, the most common answer is that getting this number or likes or that number of fans, but is it really what brands should aim for in social media? The actual goal of a certain campaign should be to create a fan base which would lead to [...]
Posted in Social Media on Aug 29th, 2011
An important part of your social media strategy is to start and manage your community. Community building is an important exercise since this makes your target customers stick to the brand and makes them come back to see the latest happenings on your brand. Apart from customer service, community building is an important tool which [...]
Posted in Facebook, Social Media, Social Network on Mar 25th, 2011
Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. It seems like Facebook is constantly picking up on online trends and launching new products to match user needs. Latest with Places to match location-based services like Foursquare and Gowalla. And now Facebook has [...]
Posted in Marketing & Communication on Feb 9th, 2011
Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations As we see it, social media are technologies that change the way people can interact with each other. This regards all kinds of relations, both individual and ways in [...]
Posted in Social Media on Jan 14th, 2011
Written by Nabanita Roy, who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. She is trying to help people connect – and you can connect with her on Twitter @nabanita_roy. In my previous post, I have given an overview of the changing trends in social media. This post [...]
Posted in Best Practise Cases, Facebook, Marketing & Communication, Social Media on Dec 9th, 2010
Last weekend, Disney hit the huge amount of 100 million likes across its more than 200 official brands, properties and character pages. The company has been around for 109 years and is loved by people all over the world – no doubt the company is “liked” on Facebook too. They wouldn’t get 5 million new [...]
Posted in Marketing & Communication, Social Media, Tech Development on Dec 8th, 2010
A new initiative wants to turn your website or blog into a café. You are probably thinking ”what does that mean” – at least that was what I thought. A simple code lets you add a chat window to your site, so that your users can connect and be matched to chat with other people [...]
Posted in Best Practise Cases on Apr 26th, 2010
The soda company Mountain Dew understands that the best promotion comes from your already dedicated fans. With a Facebook Page with more than 800,000 people connected to it, they chose to use it for launching the DEWmorcrazy campaign. Creating ambassadors The company roamed their social network to find the ultimate Mountain Dew fanatics to be [...]
Posted in Facebook, Marketing & Communication on Apr 22nd, 2010
Now we will “Like” instead of “Become a fan” of Facebook pages, and peoples’ interests will be put more on focus. This post is a sum up of the changes that are being made in relation to Pages and how this can improve marketing your business at our favorite place called Facebook. “People who like” [...]
