Posted in Mindjumpers on Oct 6th, 2011
Mindjumpers is looking for a Content Manager that will be working on Coca-Cola Ski Hotel in Val Thorens. The Content Manager is going to be reporting from Val Thorens with engaging visual content, so that all the Danish fans on Coca-Cola’s Facebook page can take part in the life at the hotel. The Content Manager [...]
Posted in Best Practise Cases, Facebook on May 12th, 2011
Facebook has added a new, absolutely cool feature last night, which allow users to tag pages and brands in their Facebook photos as well as in updates. This is already know from the tagging of personal profiles. However, the new feature gives an additional “wow” factor to the brands plus free advertising. It is a [...]
Posted in Social Media on Mar 23rd, 2011
So. The Coca-Cola and Maroon 5 session is still live for about 5 hours more! The song has taken a great form – with help of the fans inspiring tweets. Fans from more than 115 countries have been contributing in all kinds of ways. On their site you can see the real-time struggle, happiness and [...]
Posted in Mindjumpers, Social Media on Mar 23rd, 2011
Once again, it’s time to take a look back at the most popular blog posts from around the last month. This time, I have chosen the two most popular posts giving tips on how to navigate in social media, the two most popular cases that can be inspiring best practices for companies and brands – [...]
Posted in Facebook, Marketing & Communication, Social Media on Mar 21st, 2011
Maroon 5 and Coca Cola have come together to promote the band’s new song. The thing is – it hasn’t been made yet. For one 24 hour-long session, starting tomorrow March 22 at 5pm GMT, Maroon 5 and Coca Cola invite all fans to interact in the making of the new song. Among other, they [...]
Posted in Best Practise Cases, Facebook, Social Media on Mar 4th, 2011
The international Social Media Award Show – The Bees Awards – is every week sharing some great social media marketing cases in their Newsletter. This is one is one of them – a campaign done by the Israeli agency e-dologic Publicis IL for Coca Cola. Challenge Every summer Coca Cola Israel brings 10,000 youths to an exceptionally [...]
Posted in Marketing & Communication, Social Media on Dec 15th, 2010
Need some insights on what social media is about and what you can achieve by using it as a business? I found this presentation which was recently published on Slideshare. It goes through some of the brands that have done a successful job when using social media, like Dell, Starbucks and Coca-Cola. If you are [...]
Posted in Social Media on Jan 20th, 2010
We are happy to feature this interesting guest blog. The author is an experienced interactive marketing journalist and blogger. He has a blog on www.socialemailmarketing.eu and is a member of the Social Marketing Forum. With a presence in 206 countries, drafting a social media policy must be a challenge for a company like Coca-Cola. By [...]
Posted in Best Practise Cases, Social Network on Nov 19th, 2009
Written by Thilde Vesterby Coca Cola is currently planning the biggest social media project ever. The project, which is called Expedition 206, is a global search for happiness and airs next year. Expedition 206 will send three 20-somethings; Toño from Mexico, Kelly from Belgium and Tony from Germany to 206 countries and territories where Coca-Cola [...]
Posted in Social Media, Social Network on May 26th, 2009
Written by Jonas Klit Nielsen This is a post asking for your input because this is the initial thoughts on what I call TribeSourcing. You might read the following and think: ‘What is he talking about? That will never work’ or ‘This is already fully established and just called something else’. But you might also [...]
