Posted in 2.0 Collaboration, Branding, Cases, Social media, Social media marketing, Social network on Mar 1st, 2010
The thing about social media marketing is the social part. When companies stepped into the social media platforms there was a great number of companies that followed. Everyone had to do what their competitors did. Facebook pages and other accounts were created without any clear purpose or strategy. This often results in fans and [...]
Posted in Branding, Humor, Innovation, Social media, Social media marketing on Feb 18th, 2010
Skype has launched a new campaign called Skype Outside to promote their service Skype Mobile. A Skype team of 5 artists located in 5 different countries encourages people from around the world to call and leave them a message. They will then transform it into their own creation of art and release it as a [...]
Posted in Branding, Social media marketing on Feb 2nd, 2010
It’s so simple and yet so brilliant, it’s on several levels a great inspirational case for other companies. Budweiser shows how to create involvement – they let their fans decide the next Super Bowl Ad.
1: Use your Facebook page to more than just spam messages. Design a special tab or two and the Facebook page [...]
Posted in Branding, Social media marketing on Jan 27th, 2010
Lego has launched a new site called Lego Click where they manage to make excellent use of social media to strengthen their brand and build a community. Lego is already a strong brand that from an early point has been good at connecting to their customers and make them co-create. In developing their products they [...]
Posted in 2.0 Collaboration, Humor, Social media, Social network on Oct 26th, 2009
Written by Thilde Vesterby
Are you having trouble settling an argument or deciding who is right and who is wrong? Well, now you can get help online and let the world decide who’s at fault.
On the community site sidetaker.com and with the Sidetaker Facebook app you can upload your side of the argument and let [...]
Posted in Branding, Innovation, Social media, Social network on May 26th, 2009
Written by Jonas Klit Nielsen
This is a post asking for your input because this is the initial thoughts on what I call TribeSourcing. You might read the following and think: ‘What is he talking about? That will never work’ or ‘This is already fully established and just called something else’. But you might also think, [...]
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