Posted in Best Practise Cases on Jan 5th, 2012
We have come across a lot of innovative campaigns and written about an infographic on how recruiters look at social media profiles and Google you before interviews or after speaking to you. There is no doubt that recruitment is changing and that social media is starting to play a much bigger part for both employees [...]
Posted in Facebook, Marketing & Communication, Social Media on Mar 21st, 2011
Maroon 5 and Coca Cola have come together to promote the band’s new song. The thing is – it hasn’t been made yet. For one 24 hour-long session, starting tomorrow March 22 at 5pm GMT, Maroon 5 and Coca Cola invite all fans to interact in the making of the new song. Among other, they [...]
Posted in Best Practise Cases, Facebook, Social Media on Jan 28th, 2011
The gay and lesbian alliance against defamation, GLAAD is working to amplify the voice of the LGBT community. The general view and acceptance of gay people have increased but there is still lot of work to be done. One of their challenges is: straight men. Most straight men are pro-gay but have a hard time [...]
Posted in Best Practise Cases on Apr 26th, 2010
The soda company Mountain Dew understands that the best promotion comes from your already dedicated fans. With a Facebook Page with more than 800,000 people connected to it, they chose to use it for launching the DEWmorcrazy campaign. Creating ambassadors The company roamed their social network to find the ultimate Mountain Dew fanatics to be [...]
