Posted in Best Practise Cases, Facebook on Oct 20th, 2010
The light beer version of Corona has its own Facebook page and aims to become the most liked light beer on Facebook. To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. In order to create engagement and get new likers, the Facebook page is [...]
Posted in Best Practise Cases, Marketing & Communication, Social Media on Oct 4th, 2010
When a company wants to brand itself in a competitive market, it is a crucial element to be different. If not, it is too easy to drown among other campaigns and not receive any attention to your brand. To get some insight and inspiration into how an effective campaign can be produced, we think that [...]
Posted in Marketing & Communication on Sep 27th, 2010
Communication today is all about creating engagement and involvement and to create experiences for the individual user or receiver. This is also the case for the many organizations, brands or companies who want to get their messages across on the web. People get more and more used to being bombarded with messages more or less [...]
Posted in Marketing & Communication, Social Media on Jun 9th, 2010
Guest blog written by Christine Dissing, who is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com Don’t disregard Puma as a brand with much at stake during World Cup! Puma might not be the first brand you think of when associating to Soccer, World Cup or players [...]
Posted in Best Practise Cases, Facebook, Social Media on May 27th, 2010
Cars – one of the products that always leads to a series of advertisements. I guess we all can virtualize how they look. A shiny car going along the road. Something about how safe it is and what pleasure it is to drive. Toyota has launched a campaign that takes a step away from the [...]
Posted in Mindjumpers, Social Responsibility on Mar 26th, 2010
At Mindjumpers, we are happy to have a featured article about I do 30 on the site Socialbrite.org written by Julie Katz. More and more organizations are realizing what they can do on social media, as it can bring individuals slightly across the world closer to each other. This is one of the areas that [...]
Posted in Best Practise Cases on Mar 10th, 2010
This is an easy reading post about an easy way of using social media – in this case Twitter. When realizing how many people who tweet about Toblerone chocolate, the company have started to convert this into their advertising. Toblerone has created a banner that incorporates people’s real-time descriptions about their chocolates. This way they [...]
Posted in Best Practise Cases, Social Network on Feb 18th, 2010
Skype has launched a new campaign called Skype Outside to promote their service Skype Mobile. A Skype team of 5 artists located in 5 different countries encourages people from around the world to call and leave them a message. They will then transform it into their own creation of art and release it as a [...]
Posted in Best Practise Cases on Feb 17th, 2010
How do you show potential costumers that a mobile is designed to withstand rough handling? You show live stream video from of the phone falling into water – and enable people to interact with it. This is what Samsung is doing at the moment reinventing the old coin game where you play a coin to [...]
Posted in Social Responsibility on Nov 27th, 2009
Alliance for Climate Education is featuring a video, in which you can play a vital role. In a previous post, we wrote about the brilliant video from the Swedish TV licensing company. And the idea in this one is similar. This one obviously communicates to a younger crowd to join the fight against climate changes. [...]
