Posted in Facebook, Social Media, Twitter on Sep 19th, 2011
With increasing competition in social media, almost everyone wants to grab a share of the “social” pie. Since almost all brands have taken the first step and made an online presence, it’s very effective if we analyse the benefits of it. An important part of social media is about building valuable and sustainable relations. Therefore, [...]
Posted in Social Media on Aug 10th, 2011
At Mindjumpers, we have just been informed about a great new non-profit organization, Give-a-Shit.org, which is about making people give a shit and support a good cause by using your social networks. It’s an interesting campaign that really emphasizes how important a part social media has become in our society, where both businesses and individuals [...]
Posted in Marketing & Communication, Social Media on Jun 14th, 2011
Viral Marketing is one of the most talked about forms of marketing currently. While going through some viral campaigns I realized that all good viral marketing campaigns had a few things in common. Thus,I thought that it would be a good idea to enlist some features, which help in creating a viral impact. A good [...]
Posted in Facebook, Marketing & Communication on May 13th, 2011
Facebook is all set to be the master database and best available platform for advertising. Earlier this week, we discussed the introduction of creative library for ad manager in our blog, now we will look at another development, which has made advertising on Facebook a better bet. The new Ad Manager setting on Facebook, called [...]
Posted in Social Media on Apr 13th, 2011
Desperados Tequila-Flavored Beer has earlier this month launched a new campaign called “The Desperados Experience”. Personally, I think it’s a great interactive video – and like previous YouTube takeover campaigns from for example Tipp-Ex and Sly Stallone, Desperados takes over the YouTube interface, smashing it up and making it their own. However, Desperados has taken [...]
Posted in Mindjumpers, Social Media on Dec 30th, 2010
At Mindjumpers, we thought it could be interesting to make our own infographic about the year of social media 2010, and here we would like to share the result of our work with you. We have chosen to include the most significant changes at different platforms, including Facebook, Twitter, LinkedIn, Foursquare etc. In addition, we [...]
Posted in Social Media on Dec 29th, 2010
It has been a great year for social media. Much has happened and many new features, services and platforms has seen it light or been developed during 2010 – and it has led to much writing here on our blog. We have been taken a look back at some of the successful campaigns and brands [...]
Posted in Mindjumpers, Social Media on Dec 28th, 2010
At Mindjumpers.com, we publish blog posts everyday. During the year of 2010, we have gained more readers on our blog, which we of course are very happy about. Therefore, we would like to share some of our top posts this year, and also say a big thanks to you! In general, we have experienced that [...]
Posted in Social Media on Nov 10th, 2010
It’s November – and time for a look back again! Here, I will serve you some of the most popular content we have had on Mindjumpers blog. It seems that what our readers have found most interesting is the posts about campaigns and best practices, as well as the development within platforms and networks. And [...]
Posted in Best Practise Cases, Facebook on Oct 20th, 2010
The light beer version of Corona has its own Facebook page and aims to become the most liked light beer on Facebook. To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. In order to create engagement and get new likers, the Facebook page is [...]
