Posted in Facebook, Social Media, Twitter on Oct 24th, 2011
What do customers value in your brand and how do you meet those expectations? This is a question that all strategists encounter while designing their messaging, and social media is no exception here. Therefore, all specialists flock over researches to close the gaps between their messaging and their customers’ expectations. In the following post, I [...]
Posted in Facebook, Social Media on Oct 21st, 2011
With all the new changes we are experiencing on the Facebook platform at the moment, it is especially important for businesses to know what these changes actually mean for your brand. Two days ago, we published a blog post about what is interesting for businesses to know about Facebook’s expansion of the open graph and [...]
Posted in Social Media on Sep 26th, 2011
With the increasing number of businesses using social media, there’s now great focus on the role of being a social strategist. But who are the persons in this type of job and what does it take? That is what the infographic below tries to answer. I found the infographic on Mashable. It’s called “Social Media [...]
Posted in Facebook, Social Media on Sep 16th, 2011
Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of fans and make them interact with you. The best thing is, of course, to be a bit different than your competitors, so there’s a reason for fans to stick with you rather [...]
Posted in Social Media, Tips on Sep 12th, 2011
Being a business running an online community as either a blog or a Facebook page, we need to think about two very important things – the content we send out and the community that we’re sending it out to. We can perceive ourselves as online publishers, and being a publisher is a role that has [...]
Posted in Social Media on Aug 26th, 2011
When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. But who are they – and why are these people so important to your business? Here, I will try to make some reflections on the subject. I will try to [...]
Posted in Marketing & Communication, Social Media on Aug 19th, 2011
Social media is now a big part of everyone’s life – both professionally as well as personally. Most of the time people tend to use social media to discuss every aspect of their life, which also includes their workplace and what it stands for. As far as businesses are concerned, they are now looking to [...]
Posted in Linkedin, Social Media, Tips on Jul 25th, 2011
While designing a social media strategy, it is always advisable to look at the pros, cons, expertise and target market of each social media platform, keeping in mind your field of business. In our earlier blog post, we wrote about how to select the best social media platform to reach out to your customers. Taking [...]
Posted in Facebook, Social Media on Jul 11th, 2011
Searching the web, I found this interesting infographic by Technobombs.com, which gives a feature by feature comparison of Google+ and Facebook. Everybody is talking about it at the moment, so I think it is a good idea to take a closer look at both social platforms which although enable social sharing,video chat and connecting with [...]
Posted in Marketing & Communication on May 18th, 2011
Maybe you have noticed the square barcodes sometimes appearing in advertisements, newspaper ads, movie posters, business cards etc. They are starting to appear more and more frequently. I have looked into what they are and how they can be used for marketing. What are QR codes? A QR code can be scanned by a smart [...]
