Based on experience from several meetings with both medium and large companies in Denmark, one thing is striking: most organizations are yet to figure out where to place responsibility for social media. The touch points for a large organization when it comes to social media are many: • The marketing department taps into it when [...]

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There is no doubt that you can hardly keep up reading all the publications on the social web – from the economy, the trust, the marketing, the people, the hype, and the list goes on. I have actually had ‘Viral Loop’ standing on my bookshelf for the last six months, before finding the time to [...]

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