Posted in Social Media on Dec 1st, 2011
With 2011 closing in, here are some interesting trends that can be traced to last year and which are expected to carry on to the coming one. In this presentation by Social Practice, they say that we are moving from destination social to dispersed social, where possibly every interaction online and offline comes with a [...]
Posted in Linkedin, Social Media on Nov 28th, 2011
When talking about corporate branding, the first thing which comes to mind is LinkedIn. The network for professionals can be seen as a good place to highlight the USPs of your company, attract the right talent and probably recruit the biggest and the brightest in the industry. Through LinkedIn, this can be done in a [...]
Posted in Facebook, Social Media, Social Network on Oct 27th, 2011
The online social media news site, Mashable, has put together a very nice infographic giving an overview of the current state of the social platform Facebook. We all probably know that more than 800 million active users are currently on Facebook, but what we should especially notice is that more than 50% of these log [...]
Posted in Social Media, Twitter on Oct 25th, 2011
In a recent study made by Constant Contact and research firm Chadwick Martin Bailey, some useful findings have been made about Twitter users. What is especially interesting to emphasize from this study, is that people who follow brands on Twitter are more likely to both buy and recommend the products of these brands. Earlier, we [...]
Posted in Social Media on Oct 11th, 2011
More and more people are using Foursquare to check in and share their location. Whether checking out a new restaurant, meeting up with friends, or visiting a favourite boutique, they love to share their adventures. This of course also means that the potential for brands are growing. If you wish to use foursquare as a [...]
Today would be a bad day or a good one for Facebook, we will let the users decide. But, what we know for sure is that we are going to see robust changes in Facebook. Some of them are already visible to us in form of new “News feed” design, tickers, Friend Activity for brand [...]
Posted in Facebook, News, Social Media on Sep 21st, 2011
F8 is Facebook Developer’s Conference where changes and new solutions for the platform are in focus. People constantly speculate on what the next big thing on the platform will be. And this year, speculations on the changes have been in line with the directional motto of “Read. Watch. Listen”. From “Open Graph” last year, to [...]
Posted in Social Media, Tech Development on Sep 5th, 2011
Social sharing is on rise. The aim of every business’s online presence is to encourage sharing and purchasing. Therefore, it’s good have a tool built into your website which enables customers to easily recommend products to their friends either through Facebook page or other social media channels. To address this need of social media users, Buddy Media [...]
Posted in Social Media, Twitter on Aug 25th, 2011
The social micro-blogging platform, Twitter, has become very popular. With it’s more than 200 million user accounts, people are constantly tweeting and more and more people are getting on board to join the conversation. It seems as if Twitter users see the great value that lies in the social forum. Not only is it a [...]
Posted in Facebook, Social Media, Twitter on Jul 5th, 2011
Most businesses design a Facebook page and a Twitter profile as a part of their social media strategy. But it is also a good idea to think what attracts people to your brand on these social media channels. Recent research shows that effective engagement online can help spread brand awareness and also improve brand perception [...]
