Posted in Best Practise Cases, Social Media on Nov 11th, 2011
If you are into watching videos online, you have probably seen Carlsberg’s bikers cinema stunt video that took place in Brussels, Belgium. Ever since the video came out last month, it has been going viral and are now charted among the most seen viral videos at the moment. The video is an outcome of Carlsberg [...]
Posted in Best Practise Cases, Social Media on Sep 15th, 2011
Every brand has a distinct voice. The voice of the brand is determined by its brand identity and its persona. Those are the core principles on which you manage a community on social media. To demonstrate this, I thought it could be a good idea to take Oprah Winfrey as an example, since we all [...]
Facebook is a great channel to gain exposure and to drive dialogue with your tribe of fans. However, starting a Facebook presence will not give you immediate response. One thing is to get people to go to your page, another thing is to get people to push the magic Like button so that you are [...]
Posted in Marketing & Communication on Jan 27th, 2011
Most of us see it every day: The Google Doodle. The logo has become one of the most recognised business logos. And you have probably also noticed that the doodle occasionally changes. Google uses their identifiable logo to honour special occasions around the world to the amusement for all those who uses the search engine [...]
Posted in Marketing & Communication on Nov 3rd, 2010
Written by J-P De Clerck, who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age”. It’s basically a relatively long look at [...]
Posted in Social Media on Oct 8th, 2010
Now, it is time for a recap again. Here, we will make a list of 5 popular posts within the last 30 days. Most of these posts contain information on how social media can be used, and what it can do for your business. It seems as if they have kept receiving attention from readers, [...]
Posted in Best Practise Cases, Marketing & Communication, Social Media on Oct 4th, 2010
When a company wants to brand itself in a competitive market, it is a crucial element to be different. If not, it is too easy to drown among other campaigns and not receive any attention to your brand. To get some insight and inspiration into how an effective campaign can be produced, we think that [...]
Posted in Best Practise Cases, Facebook, Marketing & Communication, Social Media on Oct 1st, 2010
H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from the company to achieve a more engaging and growing community. Amuse your customers When entering H&M’s Facebook page, you’ll see a number of choices under a tab called “Your H&M”. [...]
Posted in Marketing & Communication, Social Media on Sep 24th, 2010
Written by J-P De Clerck, who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Many businesses don’t have a blog yet. Too bad since blogs are really social media hubs and more. But there is hope, since [...]
Posted in Marketing & Communication, Social Media, Social Network, Tips on Sep 20th, 2010
When we talk about social media, it’s the same as talking about connecting and making conversation. Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example. Social media is also a particularly useful tool for businesses that want to brand [...]
