Tag Archive 'brand communication'

The best performing and most valuable content provides two things:
Relevance for the brand and relevance for the context.
What is happening right now in your local community?
Are you able to connect this context to peoples framework of understanding?

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With brands increasing their presence on social media regular crisis are to be expected. Lately ‘shitstorm’ has become a term often used, whenever a brand ends up in an online crisis that turns into an online attack, because of the social media’s ability to spread rapidly to unlimited amounts of users.

The key to get properly through a shitstorm is to be prepared and to acknowledge the problem. Here’s how your company should act before, during and after a social shitstorm.

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Swipp & Vine: New Players in Town

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