Tag Archive '#BlameDrewsCancer'

The Social Media Campaign BlameDrewsCancer's Blame-a-thon Today

Posted in Social Media, Social Network, Social Responsibility, Tech Development on Sep 9th, 2009

TweetWritten by Thilde Vesterby
Remember Drew? He’s they guy who, when he was diagnosed with cancer, decided to let the whole world blame anything bad on it on Twitter using the hashtag #BlameDrewsCancer. Even Lance Armstrong blamed his shoulder injury on Drew’s cancer. We wrote about the brilliant social media campaign here and here.

Well, today on [...]

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Blame Drew's Cancer – Now with a Theme Song

Posted in Social Media, Social Responsibility on Aug 24th, 2009

Tweet Written by Jonas Klit Nielsen

In the end of July we wrote about how Drew Olanoff since he was diagnosed with cancer in May 2009, has been blaming everything on his cancer – like losing his keys or misplacing his wallet. He decided to use the possibilities social media give and created a campaign that [...]

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Blame Drew’s Cancer – Using Twitter to Beat Up Cancer

Posted in Best Practise Cases, Social Media on Jul 30th, 2009

TweetWritten by Thilde Vesterby
Since Drew Olanoff was diagnosed with cancer in May 2009, he has blamed everything on his cancer – like losing his keys or misplacing his wallet – and who wouldn’t? Cancer is one of the most evil things I can think of. But for Drew, being diagnosed with cancer became an opportunity [...]

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