Posted in Twitter on Nov 2nd, 2011
Twitter released a collection of stories called Twitter Stories, which showed users how to best use Twitter. Today, the first set of stories was released. As Twitter quotes in its official blog, each story reminds us of the humanity behind Tweets and how they help make the world smaller. Twitter stories can be accessed at [...]
Posted in Best Practise Cases, Facebook, Marketing & Communication, Social Media on Oct 1st, 2010
H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from the company to achieve a more engaging and growing community. Amuse your customers When entering H&M’s Facebook page, you’ll see a number of choices under a tab called “Your H&M”. [...]
Posted in Best Practise Cases, Social Media on Aug 13th, 2010
One reason why people like social media so much is the individual control it gives us. You decide what you want to read, see and listen to. Not like a TV with tons of commercial breaks and not like a newspaper with hundred of pages you don’t care about. It’s all about your needs and your reason [...]
Posted in Social Media, Tips on Jul 23rd, 2010
While the engagement in social media within the Danish hospitality industry still remain easy to miss, the Peruvian-based blog WorldClass Hotel Marketing News provides a blogpost on best practices on how to connect with hotel guests via social media – a blogpost that is worth mentioning and reading, not only for its insights but also [...]
Posted in Best Practise Cases, Social Media on Jul 15th, 2010
You may have noticed the buzz around Old Spice these days. This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which [...]
Posted in Best Practise Cases on Apr 26th, 2010
The soda company Mountain Dew understands that the best promotion comes from your already dedicated fans. With a Facebook Page with more than 800,000 people connected to it, they chose to use it for launching the DEWmorcrazy campaign. Creating ambassadors The company roamed their social network to find the ultimate Mountain Dew fanatics to be [...]
Posted in Best Practise Cases on Apr 16th, 2010
A few days ago I wrote a post about Guldägget (The Golden Egg), the most prestigious advertisement award in Sweden. We made a presentation about 7 best practices of the nominees in the category Interactivity Other Digital Media. They all shared the qualities of having strong impacts, engagement and a high level of creativity. Yesterday, [...]
Posted in TribeSourcing on Dec 29th, 2009
In May this year, I wrote “Tribesourcing – the first draft” on our blog, hoping to get input and feedback on some thoughts. I got some very good pointers, and we started a process of developing those thoughts into a strategic working process. A big part of the developing process of Tribesourcing where to collaborate [...]
