Posted in Best Practise Cases, Social Media on Aug 13th, 2010
TweetOne reason why people like social media so much is the individual control it gives us. You decide what you want to read, see and listen to. Not like a TV with tons of commercial breaks and not like a newspaper with hundred of pages you don’t care about.
It’s all about your needs and your reason to [...]
Posted in Social Media, Tips on Jul 23rd, 2010
TweetWhile the engagement in social media within the Danish hospitality industry still remain easy to miss, the Peruvian-based blog WorldClass Hotel Marketing News provides a blogpost on best practices on how to connect with hotel guests via social media – a blogpost that is worth mentioning and reading, not only for its insights but also [...]
Posted in Best Practise Cases, Social Media on Jul 15th, 2010
TweetYou may have noticed the buzz around Old Spice these days. This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah
First back in February, Old Spice launched a video running both on television and web, which [...]
Posted in Best Practise Cases on Apr 26th, 2010
TweetThe soda company Mountain Dew understands that the best promotion comes from your already dedicated fans. With a Facebook Page with more than 800,000 people connected to it, they chose to use it for launching the DEWmorcrazy campaign.
Creating ambassadors
The company roamed their social network to find the ultimate Mountain Dew fanatics to be involved [...]
Posted in Best Practise Cases on Apr 16th, 2010
TweetA few days ago I wrote a post about Guldägget (The Golden Egg), the most prestigious advertisement award in Sweden. We made a presentation about 7 best practices of the nominees in the category Interactivity Other Digital Media. They all shared the qualities of having strong impacts, engagement and a high level of creativity. Yesterday, [...]
Posted in TribeSourcing on Dec 29th, 2009
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In May this year, I wrote “Tribesourcing – the first draft” on our blog, hoping to get input and feedback on some thoughts. I got some very good pointers, and we started a process of developing those thoughts into a strategic working process.
A big part of the developing process of Tribesourcing where to collaborate with [...]
