trends20142013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer.

  • Real time is king

Most of us have realized that real time content has the potential to engage a large part of the fan base and go viral. This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. The challenge is that more and more brands are doing it, which makes it increasingly more difficult to be heard among in the case of huge events like #royalbaby and #redbullstratos.  And there is no point in making real time content if the angle isn’t spot on and relevant for the brand. Nevertheless, we believe that real time content will become an even bigger part of the content we’ll see and it will be something that consumers expect even more.

Read more

fbLast week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content.

With the latest update, Facebook has put emphasis on the fact that people use the Facebook News Feed to stay updated – not only about their friends but also about what’s happening in the world. Based on surveys showing that people prefer links to articles about current events, Facebook will put a bit more focus on articles and make the algorithm better at distinguishing between relevant news versus a meme photo. Especially on mobile. Read more

My Beautiful Broken Brain

A couple of months ago, while working on a project in London, I ran into a devastating and at the same time a truly remarkable and life confirming story: the story of Lotje and her beautiful broken brain, which is now turning into a documentary. It’s going to be an inside view to a remarkable story about the journey and the will of a young women after being struck by a brain tumor. It’s a story about the people and technology enabling her to document her story and share her story with us.

I had a chance to sit down with Sophia Robinson, the director of Lotje´s story called “My Beautiful Broken Brain”, asking her a few question about Lotje, the project and how people can help.

I hope you will spend the next 5 minutes reading the following and I am crossing my fingers you will feel as touched and close to Lotje as I did, without knowing her. And then hopefully, you will share the story and support Lotje’s dream of completing “My Beautiful Broken Brain” Read more

data

So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data. Read more

Depositphotos_27645289_xs

Guest post by Geoffrey Larson who is a social media and marketing coordinator in the hospitality industry. He enjoys the creative side to his job and draws inspiration from his two daughters.

Pinterest is the perfect marketing tool for artists, interior designers, jewelers, landscape architects, restaurant owners, real estate agents and home builders — pretty much any business that has a visually appealing product. It’s easy to pin stunning images of homes, clothing, food or people and know the images will be viewed, liked and pinned by other users.

But what about boring businesses such as accounting firms, software engineers, marketers, etc.? OK, what you do isn’t boring, but it’s not as picture-pretty as a florist, fashion designer or auto dealer.

Read more

1379175_10151967564774742_1115154283_nVisual content has always been important in social media, but 2013 has set whole new standards. Facebook has opened up for larger images and visual social platforms like Instagram, Vine and Pinterest have experienced an amazing growth.

But the focus on visual content isn’t just centered on images: video is the fastest growing ad format worldwide.  And it’s not videos like we know them, but short videos with a time limit. From what we know from Twitter and Snapchat, it could seem like social media is continuously being focused on short format content.

In the following, we will present you of a why, where and how to use these social video platforms.

Read more

kultur_facebook-fac_728700a

So far the design of link posts on Facebook has not been very appealing nor visible in the user’s News Feed. However, Facebook has recently changed the design of page links posts – the size of the images has increased 4x on mobile and 8x on desktop.

This means that more weight are given to visual content and it is easer to drive fan engagement, as the posts will be more noticeable and physically larger. Another great feature is the fact that it is now possible to choose your own preview image instead of the ones generated by the link.

Read more

Brands Rocking Instagram

brands rocking instagramInstagram has gained a large popularity during the past years – more than 100 million people have signed up and the platform has even outscored Twitter in number of active, daily users. But how can brands benefit from this visual and colorful social medium?

We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones. Read more

Facebook Updates News Feed

feedLast week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us. Also, Facebook would like to make sure that the kind of content that is being surfaced and shared is the best quality. Read more

Guest post by Amy Winters, who just graduated with a degree in marketing. She helps run a small theater, and she loves to write about entertainment marketing whenever she can pick up the extra work.

vineSix seconds is more than enough time to sell a product, service or brand — easily and effectively. The popular mobile app Vine created a new genre in social media called video microblogging. The Twitter-owned platform lets users create and publish six-second videos in a feed similar to Twitter or Instagram. Most of the videos just show off, whether its toying around with stop-and-go cinematography or recording family cats. But like all other social networking platforms, businesses seize the opportunity to market themselves creatively and make an impression instantly. Read more

« Newer Posts - Older Posts »