Brands Rocking Instagram

brands rocking instagramInstagram has gained a large popularity during the past years – more than 100 million people have signed up and the platform has even outscored Twitter in number of active, daily users. But how can brands benefit from this visual and colorful social medium?

We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones. Read more

Facebook Updates News Feed

feedLast week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us. Also, Facebook would like to make sure that the kind of content that is being surfaced and shared is the best quality. Read more

Guest post by Amy Winters, who just graduated with a degree in marketing. She helps run a small theater, and she loves to write about entertainment marketing whenever she can pick up the extra work.

vineSix seconds is more than enough time to sell a product, service or brand — easily and effectively. The popular mobile app Vine created a new genre in social media called video microblogging. The Twitter-owned platform lets users create and publish six-second videos in a feed similar to Twitter or Instagram. Most of the videos just show off, whether its toying around with stop-and-go cinematography or recording family cats. But like all other social networking platforms, businesses seize the opportunity to market themselves creatively and make an impression instantly. Read more

fb-aug-wallphotoFacebook is getting close to its 10 year birthday and today many of us couldn’t imagine a world without the popular social media platform. But how addicted are we really? And what do we spend our time on on Facebook?

We fell across some stats at exandedramblings.com from August 2013, with a bunch of recent facts and stats about our behaviour and interests on Facebook. Here at Mindjumpers, we decided to turn some of those amazing numbers into an infographic. So if you are wondering how many people are using Facebook these days and what they do, take a look at our infographic. Let us know if you have any recent stats too.

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relationSo keeping up with the ever-changing algorithm on Facebook can be quite challenging. Many have believed in the ‘Edgerank Formula’ which ranks stories on affinity, weight and time.  Now Facebook have launched some changes, which means that the Edgerank Formula, as we know it, has changed.

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always onIn a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the idea of Always-On content. We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On.

More and more, brands are understanding that in order for their messages to be heard, they need to focus on creating content that is appealing, relevant, and timely, and a lot of it! This is one of the key factors driving the shift from campaign thinking to thinking about real-time content and content that is Always-On. Read more

Is Snapchat for brands?

images-6Most of us have heard of Snapchat. The app which lets you send pictures to your friends – pictures, which will disappear 10 seconds after being opened. The app has gained a large popularity during its two-year life; Snapchat has five million active daily users, who send more than 200 million photos, or ‘snaps’, every day. In May 2013 the app was even the most downloaded non-game app on iOS globally.

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pheedI have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013. Pheed was launched October 2012 and was founded by a group of friends from the technology and entertainment community in Silicon Valley, California. Read more

Love Is In My BloodEach year, Mindjumpers has been working for clients that do good – such as IRCT (International Rehabilitation Council for Torture Victims) and Hjerteforeningen (the Danish association for heart diseases). This year, our eyes are on the fight against HIV and AIDS – for the Elton John AIDS Foundation (EJAF).

Elton John AIDS Foundation is a global organization trying to fight HIV and AIDS with love and compassion – as love is what we need to overcome the stigma that comes with HIV and AIDS, letting more people get tested and get the treatment they need.  Mindjumpers’ role is to execute EJAF’s campaign activities and community management on social media.

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digitalMindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality. Agencies need to define and drive relationships for brands by developing content that will engage audiences and motivate them. This also means that they must rework traditional metrics to identify opportunities for growth.  Read more

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