With the growing number of social platforms, businesses have numerous ways to communicate with their customers. Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed.
It seems like Snapchat has gotten a lot of attention in the tech world lately. Around 200,000 private Snapchat images were hacked which, of course, raises the question of user security. Furthermore the social network’s Chief Executive, Evan Spiegel, announced last week that the service will no longer be ad-free. Nevertheless, Snapchat, with a core audience of 13-25 year old kids, makes it easy to reach the youth who may or may not use Snapchat as an escape from the maturity that has invaded Facebook.