Visual content has always been important in social media, but 2013 has set whole new standards. Facebook has opened up for larger images and visual social platforms like Instagram, Vine and Pinterest have experienced an amazing growth.
But the focus on visual content isn’t just centered on images: video is the fastest growing ad format worldwide. And it’s not videos like we know them, but short videos with a time limit. From what we know from Twitter and Snapchat, it could seem like social media is continuously being focused on short format content.
In the following, we will present you of a why, where and how to use these social video platforms.