So keeping up with the ever-changing algorithm on Facebook can be quite challenging. Many have believed in the ‘Edgerank Formula’ which ranks stories on affinity, weight and time. Now Facebook have launched some changes, which means that the Edgerank Formula, as we know it, has changed.
Each year, Mindjumpers has been working for clients that do good – such as IRCT (International Rehabilitation Council for Torture Victims) and Hjerteforeningen (the Danish association for heart diseases). This year, our eyes are on the fight against HIV and AIDS – for the Elton John AIDS Foundation (EJAF).
Elton John AIDS Foundation is a global organization trying to fight HIV and AIDS with love and compassion – as love is what we need to overcome the stigma that comes with HIV and AIDS, letting more people get tested and get the treatment they need. Mindjumpers’ role is to execute EJAF’s campaign activities and community management on social media.
On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. Most of the numbers compare growth from last year to May 2013.
The number of monthly active users has more or less stagnated and has only grown 23%. However, the number of Likes and Shares has grown significantly, which indicates that even though there are not so many new users joining the platform any more, users still enjoy content and are willing to engage with it.