Visual content is without a doubt the catalyst of audience engagement on social media today. Similar to a gourmet meal your content must allow your audience to eat with their eyes first, which is probably why photos tend to receive twice as many likes as text updates. Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards. Here is the lowdown on Pinterest accompanied by a few of our best tips on how to strategically incorporate the platform with your branding efforts. Read more
Posted by Anne Herngaard Dec 6th, 2013
Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content.
With the latest update, Facebook has put emphasis on the fact that people use the Facebook News Feed to stay updated – not only about their friends but also about what’s happening in the world. Based on surveys showing that people prefer links to articles about current events, Facebook will put a bit more focus on articles and make the algorithm better at distinguishing between relevant news versus a meme photo. Especially on mobile. Read more
A couple of months ago, while working on a project in London, I ran into a devastating and at the same time a truly remarkable and life confirming story: the story of Lotje and her beautiful broken brain, which is now turning into a documentary. It’s going to be an inside view to a remarkable story about the journey and the will of a young women after being struck by a brain tumor. It’s a story about the people and technology enabling her to document her story and share her story with us.
I had a chance to sit down with Sophia Robinson, the director of Lotje´s story called “My Beautiful Broken Brain”, asking her a few question about Lotje, the project and how people can help.
I hope you will spend the next 5 minutes reading the following and I am crossing my fingers you will feel as touched and close to Lotje as I did, without knowing her. And then hopefully, you will share the story and support Lotje’s dream of completing “My Beautiful Broken Brain” Read more