Posted by Balal Jabbar Mar 21st, 2013
There are many different strategies for brands to create organic reach. One proven way that generates brand endorsements is word-of-mouth recommendations. This can be a challenge for a brand that wants to connect with thousands of people at one time. Because people mostly trust people they know and are inspired by. To get in this position, brands can target their communication to social influencers, who will speak in favor of their brand.
Posted by Stine Thorhauge Mar 20th, 2013
As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. One thing the platform has been lacking is a free and easy way to collect metrics but that has just changed with the launch of the new Pinterest Analytics tool.
Posted by admin Mar 18th, 2013
About our Guest Blogger: Therkel Sand is Co-founder at Splitter, an easy-to-use automated targeting service. He had, for his third time, a spring-break for geeks in this year South by Southwest (SXSW) Interactive. In his description of SXSW, he quotes Dennis Crowley, Co-founder of Foursquare, “SXSW is were you experience the future for a couple days, then you go home and live in the present.”
Posted by Sara Hansson Mar 15th, 2013
We entered year 2013 without any apocalypses that changed the course. The increase of people accessing social media has steady ascended. As it always have. People are using social media during a longer time and on a wider range of devises. Which leave 2013 to be the year where News Feeds are more cluttered with noise than ever before.
Edelman Digital has pointed out 10 social media trends for this year. 10 trends that your brand should adapt in order to reach as many people as possible, when they are most interested, to spark conversations, and to deepen customer relationships.
Posted by Julie Elina Lipsøe Jørgensen Mar 14th, 2013
With the changes in the Facebook News Feed being rolled out these weeks, the visuals including the cover photo are increasingly important. This week, Facebook also removed most of the restrictions for the cover photo, and at the same time the cover photo is now appearing with a greater impact in the Facebook News Feed. This gives brands a new land of opportunities.
Posted by Bo Christensen Mar 8th, 2013
Posted by Jonas Klit Nielsen Mar 7th, 2013
“Companies and brands are becoming media outlets”, by now that statement is a few years old, but what does it mean, and how do you best leverage this way of thinking for a company or a brand?
In the last two years, we have been working closely with some global brands and industry experts to create our framework in order to incorporate “think as a media”. We call it “The Social Newsroom”.
First let’s look at why the social newsroom is important.
Posted by Balal Jabbar Mar 1st, 2013
Since Twitter launched Vine, brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content.
Posted by Smilena Feb 14th, 2013
Today is the day when we cherish the greatest thing known to mankind – love! Happy Valentine’s Day! However, in the world of social media, 14th of February is not only about candy, chocolate and flowers. It’s also YouTube’s birthday. Officially founded 8 years ago by the brilliant minds of Chad Hurley, Steve Chen and Jawed Karim, our love today goes out to you guys! The world, as we know it today, wouldn’t be the same without you!
Posted by admin Feb 12th, 2013
About our Guest Blogger: When Lucy Wright isn’t writing about Icon ID sign solutions, she’s consulting small business owners. She has worked in marketing and advertising in Chicago for the last 5 years. Lucy has 2 daughters and loves teaching them about the great big world around them.
Marketing has long since moved thoroughly into the digital age and become an entire industry unto itself within the context of the internet and worldwide web. However, despite more than 15 years of at first slow and later explosive digital growth, the current 70+ billion dollars spent per year on online marketing are a tiny fraction of the mainstream advertising/marketing industry’s annual spending of over 600 billion dollars.
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