How to Actively Use Facebook Post Insights to Improve Your Community Management

Posted by admin Apr 26th, 2012

Blog post written by Anders Mikkelsen, Analyst at Mindjumpers




Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. But where should you start in the masses of available data about your posts? In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. I will share a few tips as to which questions and answers to use when analysing the data and show how to use your new found findings to optimize on future community management.

Read More »

  • Digg
  • del.icio.us
  • Facebook
  • StumbleUpon

Tags: , , ,

Posted in Community Management, Facebook | View Comments

Gushcloud: Mobilizing Social Media Marketing

Jonas Klit Nielsen Posted by Jonas Klit Nielsen Apr 25th, 2012

SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com, April 3rd 2012).


Mobilizing target networks online

During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks.

Read More »

  • Digg
  • del.icio.us
  • Facebook
  • StumbleUpon

Tags: , , , , , , ,

Posted in Marketing & Communication, Social Media, Social Network | View Comments

How Advertisers Are Using Facebook Ads [Infographic]

Mai Bruun Poulsen Posted by Mai Bruun Poulsen Apr 24th, 2012

Social Fresh recently published an infographic with highlights from their Facebook Advertising Report, which is the result of a survey completed by 347 Facebook advertisers.

The report aims at understanding the challenges of Facebook advertising and how marketers are using the platform. According to Social Fresh, research on the topic is lacking and the goal with the report is thus to start creating better Facebook advertising, educational content and best practices. Read More »

  • Digg
  • del.icio.us
  • Facebook
  • StumbleUpon

Tags: , , , , , , , , , , ,

Posted in Facebook, Infographic | View Comments

Social Media Analytics – How to Engage With The Data Of Social Media

Jonas Klit Nielsen Posted by Jonas Klit Nielsen Apr 20th, 2012

A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics.

Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement  as well as discussing ROI.

The fierce growth of data and insights on the web has by no means lessened the interest for Social Media Analytics, making the hot topic of  today “Big Data”. Read More »

  • Digg
  • del.icio.us
  • Facebook
  • StumbleUpon

Tags: , , , , ,

Posted in Marketing & Communication | View Comments

How to Create Engagement Through Facebook Timeline

Sara Hansson Posted by Sara Hansson Apr 19th, 2012

The new Timeline design rolled out earlier than expected for many brand pages. In our previous blog posts we have gone through the functionalities. This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline.

The value of visual content

Posting relevant content is becoming increasingly more important as you no longer have the option of directing to a default landing tab or to fan-gated content. Tabs are also more limited than before. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. Get used to post visual content in order to make your timeline look appealing. Photos should be an integral part of your posting – status updates including images receive the highest engagement among fans.

In order to create spread and engagement of your visual content, leave room for interactive elements. Share images that people can re-share with their friends. The more people share your content on Facebook, the better Edgerank will you achieve.  Read More »

  • Digg
  • del.icio.us
  • Facebook
  • StumbleUpon

Tags: , , , , , ,

Posted in Best Practise Cases, Facebook, Marketing & Communication, Social Media | View Comments

Future of Social Media?

Sara Hansson Posted by Sara Hansson Apr 13th, 2012

The thought may have crossed your mind before – having a pair of glasses that connects your real life with your digital life. Simply by using your voice to check-in at a place or to get directions on a map to take you to the place you want to go to. A couple of days ago, Google launched a two and a half minute long video that shows how this dream of technology could look like. Read More »

  • Digg
  • del.icio.us
  • Facebook
  • StumbleUpon

Tags: , , ,

Posted in Google+, News, Social Media | View Comments

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Jonas Klit Nielsen Posted by Jonas Klit Nielsen Apr 11th, 2012

Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business.

This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness.

The paper includes insights from analytics experts like Jim Sterne (eMetrics Marketing Optimization Summit, the Web Analytics Association, and author of Social Media Metrics: How to Measure and Optimize Your Marketing Investment), Marshall Sponder (WebMetricsGuru and author of Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics), Connie Bensen (senior manager, community strategy and execution at Dell), Jonas Klit Nielsen (founding partner at Mindjumpers), and Taulbee Jackson (president ad CEO of digital agency Raidious).
Read More »

  • Digg
  • del.icio.us
  • Facebook
  • StumbleUpon

Tags: , , , , , ,

Posted in Research/Study, Social Media | View Comments

2012 Social Media Marketing Industry Report

Charu Dwivedi Posted by Charu Dwivedi Apr 4th, 2012

reportRecently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing.

This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Most participants of the survey (57%) were based in the United States followed by Canada (9%),United Kingdom (9%) and Australia (5%). The respondents were evenly distributed between B2B  (51%) and B2C (49%) to know the opinion of people from both the industries. Read More »

  • Digg
  • del.icio.us
  • Facebook
  • StumbleUpon

Tags: , , , , , , ,

Posted in Research/Study, Social Media | View Comments

BigMarker.com: Social Network for Communities

Jonas Klit Nielsen Posted by Jonas Klit Nielsen Apr 3rd, 2012

BigMrker.comDuring my time at SXSW, Austin 2012, I had a chance to meet up with some interesting people with innovative ideas and new products. One of them was the team from BigMarker.com.

BigMarker.com is a social network for communities. By offering unlimited web conferencing and key project management tools, it hopes to empower communities to make a difference. Read More »

  • Digg
  • del.icio.us
  • Facebook
  • StumbleUpon

Tags: , , , , , ,

Posted in Social Media | View Comments

« Newer Posts - Older Posts »