Posted in Social Good, Social Responsibility, Social media, Social media marketing, Social network, Viral marketing on Feb 17th, 2010
As a leading manufacturer of texting devices LG tackles the problem of mobile harassment among teenagers and young adults. While a massive amount of text messages are sent every second by teens all over the world, it’s a fact that it’s hard for some of them to take a moment considering the side effects by [...]
Posted in Branding, Humor, Viral marketing on Feb 17th, 2010
How do you show potential costumers that a mobile is designed to withstand rough handling? You show live stream video from of the phone falling into water – and enable people to interact with it.
This is what Samsung is doing at the moment reinventing the old coin game where you play a coin to make [...]
Posted in 2.0 Collaboration, Branding, Social network, TribeSourcing, Viral marketing on Jan 6th, 2010
Do you run an online community? Some years ago it was expensive and difficult to programme a virtual meeting place. Today it’s free and really simple thanks to Facebook.
Still, many companies who start a Facebook page never succeed. Valuable resources are vasted because these companies fail to understand that online interaction is about PEOPLE.
There are [...]
Posted in Humor, Viral Film, Viral marketing on Dec 21st, 2009
It’s weird, whacked, far out, crazy and ridiculously to say at least.
Sometimes originality is what it takes to go viral.
It’s not miracle thinking, but its actually doing what others might just have thought of!
It’s taking an old concept and a word with multiple meaning – of cause with a sexual undertone.
And just for the record [...]
Posted in Good Cause, Humor, Viral marketing on Nov 27th, 2009
Alliance for Climate Education is featuring a video, in which you can play a vital role. In a previous post, we wrote about the brilliant video from the Swedish TV licensing company. And the idea in this one is similar.
This one obviously communicates to a younger crowd to join the fight against climate changes. But [...]
Posted in Viral marketing on Nov 20th, 2009
Written by Tehneyat Waseem
The Swedish TV licensing company (or whatever they call the people who charge us for watching tv) have made a really funny campaign thanking people for paying their TV license.
I won’t tell you much about it other than go check it out, and that I think it’s absolutely fantastic when you brighten [...]
Posted in Viral marketing on Nov 18th, 2009
Written by Sebastian Overgaard
Thanks to a bunch of sexy old ladies, I have now learned that I loose 10,000 brain cells a day and that there are more chickens than humans on earth.
In my Facebook Feed, a friend of mine made me aware of a video that will possibly go viral. Its the newest [...]
Posted in 2.0 Collaboration, Social media, Social network, Viral marketing on Oct 27th, 2009
Written by Jonas Klit Nielsen
Times are changing: Brands that use and embrace social media tools can flip everything around over the next couple of years.
The world’s largest soccer brand Manchester United and huge brands like Real Madrid C.F. and FC Barcelona have been beaten by Liverpool FC in reaching 1 million fans on Facebook. [...]
Posted in Branding, Social media, Viral marketing on Oct 20th, 2009
Written by Tehneyat Waseem
Sony Ericsson has made a really cool video in order to increase their customer base and to up their image. They allowed people in Barcelona to personalize a hopping ball, and this is what happened when 500 hopper balls invaded the streets of Barcelona:
What we really like about this campaign is [...]
Posted in Social Good, Social Responsibility, Social media, Social network, Viral marketing on Oct 12th, 2009
Written by Jonas Klit Nielsen
Once in a while you see truly great campaigns –and this is one of them!
Now what is a truly great campaign in my world? It’s a campaign that has caught the essence of the time we’re living in – and right now we are living in the beginning of the [...]
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