Category Archive for 'Twitter'

Last week, Twitter announced some major changes that will affect how both users and businesses use and spend time on the site. In general, Twitter is being designed to make it easier for people to follow and discover stories, news, debates or other things they care about and over time giving better opportunities for brands [...]

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On our blog, we have several times written about how to calculate ROI of your social media campaigns. But, the following post is inspired from the thoughts of Jamie Truner, the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of How [...]

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You may have already seen this during the last week as it has been shared a lot in social media, and especially Facebook, during the last week or so. And here it is again. The reason why it has been spread a lot is probably because its witty angle to social media. Who hasn’t thought [...]

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Twitter released a collection of stories called Twitter Stories, which showed users how to best use Twitter. Today, the first set of stories was released. As Twitter quotes in its official blog, each story reminds us of the humanity behind Tweets and how they help make the world smaller. Twitter stories can be accessed at [...]

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Twitter is now the fastest growing social networking site among U.S. mobile using audience, jumping an impressive 75% to 13.4 million for the year ending in August 2011, says a new study by comScore. LinkedIn was a close second with up 69% to 5.5 million. For the same period, Facebook also rose, up 50% to [...]

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In a recent study made by Constant Contact and research firm Chadwick Martin Bailey, some useful findings have been made about Twitter users. What is especially interesting to emphasize from this study, is that people who follow brands on Twitter are more likely to both buy and recommend the products of these brands. Earlier, we [...]

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What do customers value in your brand and how do you meet those expectations? This is a question that all strategists encounter while designing their messaging, and social media is no exception here. Therefore, all specialists flock over researches to close the gaps between their messaging and their customers’ expectations. In the following post, I [...]

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Recently, on our blog we have made a lot of suggestions on how to make content sharing on social media more effective, and knowing the right time and good content to post is an important part of that strategy. It is an important topic that means a lot for businesses that want to reach out [...]

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With increasing competition in social media, almost everyone wants to grab a share of the “social” pie. Since almost all brands have taken the first step and made an online presence, it’s very effective if we analyse the benefits of it. An important part of social media is about building valuable and sustainable relations. Therefore, [...]

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The social micro-blogging platform, Twitter, has become very popular. With it’s more than 200 million user accounts, people are constantly tweeting and more and more people are getting on board to join the conversation. It seems as if Twitter users see the great value that lies in the social forum. Not only is it a [...]

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