Category Archive for 'Twitter'

Nowadays, almost everyone agrees that on most Social Media networks, content is king. However, content without context is just messages without any bond to your long-term brand strategy and audience. To have an always on-strategy is to think long-term on a short-term basis and prioritize quality over quantity. In practical terms it means that your overall brand strategy should be implemented at a daily basis. However, the most crucial thing when creating content is to make the right amount of content relevant to your users.

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The best performing and most valuable content provides two things:
Relevance for the brand and relevance for the context.
What is happening right now in your local community?
Are you able to connect this context to peoples framework of understanding?

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With brands increasing their presence on social media regular crisis are to be expected. Lately ‘shitstorm’ has become a term often used, whenever a brand ends up in an online crisis that turns into an online attack, because of the social media’s ability to spread rapidly to unlimited amounts of users.

The key to get properly through a shitstorm is to be prepared and to acknowledge the problem. Here’s how your company should act before, during and after a social shitstorm.

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Each year, Mindjumpers has been working for clients that do good – such as IRCT (International Rehabilitation Council for Torture Victims) and Hjerteforeningen (the Danish association for heart diseases). This year, our eyes are on the fight against HIV and AIDS – for the Elton John AIDS Foundation (EJAF). Elton John AIDS Foundation is a global organization […]

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Swipp & Vine: New Players in Town

Last week was the week of inaugurations. Not just of the President of The U.S., but also of no less than two anticipated apps: Swipp and Vine. Swipp is a “Global Social Intelligence Platform”, as they put it, and Vine is a video app launched in joint company of Twitter. Both hyped and highly anticipated, […]

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Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. The latest data points out that the micro blogging service now has 200 million active users. To put the succes into perspective, in […]

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Throughout 2012, an average of +190 million tweets have been sent out daily and the number of users have grown from 106 millions end of 2010 to +500 millions during 2012. Just imagine that! And like Facebook users, 50% of the Twitter users access the network via mobile. This means that your Twitter followers will […]

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The Presidential Election 2012 is now over. Like always, it has been a long, exhausting struggle between Democrats and Republicans who made use of every possible voter encouraging sentiment to win over voters. Unlike the past 56 elections, however, the 2012 election embraced a new media of direct voter engagement at a large scale: Social […]

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How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise. We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms. But to be […]

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Engaging with your users and customers on social media is an easy, cost effective way of gaining brand awareness and loyalty. Most companies have already realised this. What is therefore quite an interesting fact is the gap between the ideals and the actual initiatives of companies, when it comes to providing customer service through social […]

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