Do you run an online community? Some years ago it was expensive and difficult to programme a virtual meeting place. Today it’s free and really simple thanks to Facebook.
Still, many companies who start a Facebook page never succeed. Valuable resources are vasted because these companies fail to understand that online interaction is about PEOPLE.
There are [...]
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In May this year, I wrote “Tribesourcing – the first draft” on our blog, hoping to get input and feedback on some thoughts. I got some very good pointers, and we started a process of developing those thoughts into a strategic working process.
A big part of the developing process of Tribesourcing where to collaborate with [...]
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At Mindjumpers we work with a strategic process we call Tribesourcing.
Instead of looking at target groups we see people as more connected through tribes, with a larger diversity in demographics, geography, religion etc.
Instead of adhering to mass-communicated marketing, we rather look at engaging, involving, motivating communication. In other words, we lead a tribe to [...]
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Obama does it, Apple does it, Google does it and Nike does it. It is all about involvement of your potential customers and letting them contribute to the development of your product or brand to create value.
Take for instance Nike. On many of their web pages there is an in-built feedback button so that you [...]
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After almost six months of building the community and creating awareness around the low-temperature washing, CO2-saving, climate friendly choices demanding campaign ‘I do 30’, it’s now Christmas or not Christmas yet actually, it’s COP15 in Copenhagen.
Half a Year of Doing 30
For the last six month, it has been a wild ride of unexpected opportunities generated [...]
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This is not a post about when social media hits the Tipping Point; rather it’s some initial thoughts on part of Malcom Gladwell´s theory and who in social media it applies to.
Said from the beginning – I would like your comments and thoughts on this – so please while reading, prepare yourself to leave those [...]
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Written by Jonas Klit Nielsen
This post is based on an interview with CEO, Per Gasseholm and Marketing and campaign responsible, Erica Scott from BLEND a/s.
On October 12th I praised the campaign “Blend the World” launched by the Danish clothing designer brand Blend in our blog. It’s a truly great campaign as it focuses on [...]
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Written by Jonas Klit Nielsen
Collaboration with your customers is the future! As many have described or mentioned before me: – listening and creating dialogue isn’t rocket science, but it might be difficult to figure out how.
One thing is of course to listen in on conversations on different social media like blogs or Twitter, but [...]
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