Category Archive for 'TribeSourcing'

A lot of videos and forums where opinions are crowdsourced have recently come to my attention. However, at Mindjumpers we rather like to look at it as being ‘Tribesourced’. The term Tribes was suggested by Seth Godin in 2008 as a “group of people, large or small, who are connected to one another, a leader […]

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Many sites and blogs have incorporated buttons on their site that allows the user to share the content on their Twitter profile. This makes the exchange of knowledge more easy and dynamic as well as it makes the entire web experience more social: you share what you read and like with your contacts. Now Twitter […]

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Many articles and blog posts have been written about Zappos.com as a social media best practice example, but after reading the book “Delivering Happiness” by the Zappos.com CEO Tony Hsieh, it stands clear to me that it’s not all about social media – it’s about a company doing a whole of things right and social […]

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Festivals and concerts are part of the summer. But you won’t need a thick wallet or take time off from work to experience the music and the amazing shows. The digitization allows us to record, share and take part of enjoyments from around the world. One of the greatest festivals is the Danish Roskilde Festival […]

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At first sight, it’s a copy of Facebook, but your friends are now your allies and the cause is all about human rights. Amnesty is the organization behind the Tyrannybook. It’s a social network with a focus on increasing the awareness of the cruelty against people that’s taking place around the globe. So far there […]

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Do you run an online community? Some years ago it was expensive and difficult to programme a virtual meeting place. Today it’s free and really simple thanks to Facebook. Still, many companies who start a Facebook page never succeed. Valuable resources are vasted because these companies fail to understand that online interaction is about PEOPLE. […]

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In May this year, I wrote “Tribesourcing – the first draft” on our blog, hoping to get input and feedback on some thoughts. I got some very good pointers, and we started a process of developing those thoughts into a strategic working process. A big part of the developing process of Tribesourcing where to collaborate […]

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At Mindjumpers we work with a strategic process we call Tribesourcing. Instead of looking at target groups we see people as more connected through tribes, with a larger diversity in demographics, geography, religion etc. Instead of adhering to mass-communicated marketing, we rather look at engaging, involving, motivating communication. In other words, we lead a tribe […]

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Obama does it, Apple does it, Google does it and Nike does it. It is all about involvement of your potential customers and letting them contribute to the development of your product or brand to create value. Take for instance Nike. On many of their web pages there is an in-built feedback button so that […]

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After almost six months of building the community and creating awareness around the low-temperature washing, CO2-saving, climate friendly choices demanding campaign ‘I do 30’,  it’s now Christmas or not Christmas yet actually, it’s COP15 in Copenhagen. Half a Year of Doing 30 For the last six month, it has been a wild ride of unexpected […]

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