Posted in Facebook, Social Media, Tips on Oct 4th, 2011
When running a community on Facebook, there’s a great reason to be careful while posting updates. We all know that conversations on social media can be seen and read anywhere, which leaves a lot of room for interpretations. Therefore, a single wall post (comments, pictures, updates) can be understood in many ways and can have [...]
Posted in Facebook, Social Media, Tips on Oct 3rd, 2011
Not all shared content gets clicked, so how do brands ensure that the content they share travels across the web and generates readership for them? To answer this question, we need to identify the content sharing pattern on popular channels like Facebook, Twitter, our good old e-mails and others. To help us look into this [...]
Posted in Social Media, Tips on Sep 14th, 2011
Recently, AdAge.com published a refreshed list of the top 10 viral videos of all time. As they wrote on their site, many ads come and go quickly, but some are definitely here to stay! Here, I will review the top 10 list from AdAge, together with giving some tips on what to include in a [...]
Posted in Social Media, Tips on Sep 12th, 2011
Being a business running an online community as either a blog or a Facebook page, we need to think about two very important things – the content we send out and the community that we’re sending it out to. We can perceive ourselves as online publishers, and being a publisher is a role that has [...]
Posted in Social Media, Tips on Aug 8th, 2011
Blogging can be complicated and it is quite different from traditional writing styles. Blogging is a quick and an interactive way of expressing your ideas – more like online diaries, but written with an aim of making people read it. But many people face the problem of their blogs not getting enough traffic and the [...]
Posted in Social Media, Tips on Aug 5th, 2011
Recently, I wrote a blog post with some simple tips on how to generate leads using social media. Afterwards, I stumbled across a SlideShare presentation on exactly this topic, so I thought that it could be a good thing to share with you as well. Social media is one peace of the puzzle I think [...]
Posted in Social Media, Tips on Aug 3rd, 2011
Yesterday, ReadWriteWeb published a sponsored article regarding 9 useful social marketing insights for CMOs, which is written by Awareness‘ Vice President of Marketing & Sales, Mike Lewis. The article is based on the questions of why a business should be present in social media, how social media activities can be improved and what the actual [...]
Posted in Social Media, Tips on Jul 29th, 2011
If you have ever questioned why to be engaged in social media and what to obtain from a well-planned presence, there might be a few things that you have forgot to give some thought. One of the greatest goals to obtain with reaching out through social media is generating more leads. It’s basically about creating [...]
Posted in Social Media, Tips on Jul 27th, 2011
Today, a white paper called “The Social Marketing Funnel: Driving Business Value with Social Marketing” has been published. It is created by Awareness, which is a company offering social media marketing software to some of the world’s biggest brands and agencies, including a Social Marketing Hub from where marketers can publish, manage, measure across their [...]
Posted in Linkedin, Social Media, Tips on Jul 25th, 2011
While designing a social media strategy, it is always advisable to look at the pros, cons, expertise and target market of each social media platform, keeping in mind your field of business. In our earlier blog post, we wrote about how to select the best social media platform to reach out to your customers. Taking [...]
